Menu

Karine RATSIMBAZAFY

FONTENAY SOUS BOIS

En résumé

Depuis 2008 : création d'une société de services à la personne, spécialiste de la garde d'enfants à domicile.
150 salariés prêts à tout faire pour satisfaire vos enfants.Array

Mes compétences :
Marketing
Télécommunications

Entreprises

  • ZANAKA - Gérante

    2008 - maintenant Sociėté de services à la personne spécialiste de la garde d'enfants à domicile
    3 agences sur le val de marne
    www.kangouroukids.fr

  • BENQ mobile & Co. - Head of Portfolio Planning & Roadmap

    2005 - 2007 - Head of a 5-people department responsible for portfolio strategy
    - Definition of product strategy with marketing mix as lever
    - Identification of market opportunities and company positioning
    - Management of the product definition process from concept ideation to product realization in collaboration with Research & Development located in Taiwan and Germany
    - Integration of operator requirements and regional specificities
    - Building of a dedicated roadmap for the Asian market in full collaboration with the portfolio team in Taiwan
    - Communication of the product launch plan and roadmap
    - Definition of product price lines over lifecycle and product profitability target in collaboration with the financial team
    - Training of 5 portfolio Managers in Taiwan on portfolio methods and tools

  • SIEMENS AG - Sales Marketing Manager

    Saint-Denis 2004 - 2005 Marketing Manager for Western Europe & APAC
    - Elaboration of marketing plans in collaboration with Countries Marketing Managers
    - Allocation of quarterly marketing budgets
    - Roll-out of a marketing performance program to improve value-selling
    - Training of 10 marketing managers in APAC on channel marketing methods

    Sales Program team leader (10 people)
    - Assessment of market performance and definition of regional sales targets
    - Set-up of a short term sales motivation program to energize sell-in
    - Definition of required marketing support to improve product sell-through
    - Supervision of the implementation of action plans and monitoring of results on country level

  • SIEMENS SAS - Marketing Manager

    Saint-Denis 2000 - 2004 - Responsible for the marketing activity plans and the right allocation of the marketing budget
    - Definition and development of marketing activities (media, online, in-store)
    - Negotiation of marketing support required by customers and channels (Mobile Network Operators, Wholesalers, Retailers)
    - Creation and roll-out of dedicated marketing activities for network operators
    (in-store promotion, sales force incentive)
    - Measurement of return on investment through a dealer performance monitoring

  • Everest Marketing Group - Marketing Consultant

    NANTERRE 1998 - 2000 - In charge of drafting marketing recommendations for a pool of existing customers (B2B/B2C)
    - Set-up and implementation of marketing campaigns
    - Profit and loss responsibility
    - Customer acquisition
    - Training of a junior consultant

Formations

Réseau

Annuaire des membres :