Karine RATSIMBAZAFY

En résumé

Entreprises

• ZANAKA - Gérante

  2008 - maintenant Sociėté de services à la personne spécialiste de la garde d'enfants à domicile
  3 agences sur le val de marne
  www.kangouroukids.fr
  

• BENQ mobile & Co. - Head of Portfolio Planning & Roadmap

  2005 - 2007 - Head of a 5-people department responsible for portfolio strategy
  - Definition of product strategy with marketing mix as lever
  - Identification of market opportunities and company positioning
  - Management of the product definition process from concept ideation to product realization in collaboration with Research & Development located in Taiwan and Germany
  - Integration of operator requirements and regional specificities
  - Building of a dedicated roadmap for the Asian market in full collaboration with the portfolio team in Taiwan
  - Communication of the product launch plan and roadmap
  - Definition of product price lines over lifecycle and product profitability target in collaboration with the financial team
  - Training of 5 portfolio Managers in Taiwan on portfolio methods and tools

• SIEMENS AG - Sales Marketing Manager

  Saint-Denis 2004 - 2005 Marketing Manager for Western Europe & APAC
  - Elaboration of marketing plans in collaboration with Countries Marketing Managers
  - Allocation of quarterly marketing budgets
  - Roll-out of a marketing performance program to improve value-selling
  - Training of 10 marketing managers in APAC on channel marketing methods
  
  Sales Program team leader (10 people)
  - Assessment of market performance and definition of regional sales targets
  - Set-up of a short term sales motivation program to energize sell-in
  - Definition of required marketing support to improve product sell-through
  - Supervision of the implementation of action plans and monitoring of results on country level

• SIEMENS SAS - Marketing Manager

  Saint-Denis 2000 - 2004 - Responsible for the marketing activity plans and the right allocation of the marketing budget
  - Definition and development of marketing activities (media, online, in-store)
  - Negotiation of marketing support required by customers and channels (Mobile Network Operators, Wholesalers, Retailers)
  - Creation and roll-out of dedicated marketing activities for network operators
  (in-store promotion, sales force incentive)
  - Measurement of return on investment through a dealer performance monitoring

• Everest Marketing Group - Marketing Consultant

  NANTERRE 1998 - 2000 - In charge of drafting marketing recommendations for a pool of existing customers (B2B/B2C)
  - Set-up and implementation of marketing campaigns
  - Profit and loss responsibility
  - Customer acquisition
  - Training of a junior consultant

Formations

• Université Aix Marseille 3 Paul Cezanne (Puyricard)

  Puyricard maintenant

• Ecole Supérieure De Commerce

  St Etienne 1993 - 1996 Marketing

• Lycée Institution Des Chartreux

  Lyon 1991 - 1993

Réseau

• Andrea RUSSO

• Caroline KREIS

• Celine BIRRE-SCOTT

• Charlotte CROZIER

• Francoise MOREAU (DEBOUCHE)

• Grégory CLEMENT

• Isabelle SANIERE-MASSON

• Joel ALLART

• Laurent BOUTON

• Matthieu CAMBY