Karl LAWSON

En résumé

Entreprises

• Hopscotch Système Africa - Consultant

  Paris 2014 - maintenant Hopscotch Système Africa est la filiale dédiée au continent africain du groupe Public Système Hopscotch, troisième groupe de communication français, coté au NYSE Euronext Paris, spécialisé dans les Relations publics, l’Evénement, le Digital et Web social.
  
  Hopscotch Système Africa propose des activités stratégiques de communication pour le continent et réunit à Paris et Casablanca les meilleurs experts en communication et relations publiques – conseil stratégique, relations media, relations institutionnelles, digital, événementiel - pour répondre aux enjeux d’image, de réputation et de développement économique de ses clients.
  
  Hopscotch Système Africa a créé l’Africa Digital Lab, une plateforme d'expertises et d'échanges dédiée à l'Afrique pour connaître, mesurer et adopter les meilleures pratiques en matière de communication digitale.
  
  
  Quelques références :
  - Organisation de l’investiture du Président de la République de Côte d’Ivoire Alassane Ouattarra
  - Western Union
  - 40ème anniversaire de la Banque des Etats de l’Afrique Centrale
  - Conférence économique Afrique-France – MEDEF
  - FESPACO
  - Western Union
  
  Pour plus d'informations : africa.hopscotchsysteme.com

• Continental Diffusion - Consultant

  2013 - 2014

• Cohn Wolfe - Junior Marketing Consultant

  Paris 2012 - 2013 I provided my digital expertise and consultancy for marketing projects and campaigns with Cohn &
  Wolfe France. I was involved in:
  
  - Digital Marketing Audit
  - Community Management
  - Competitive Intelligence
  - Online Media Relations
  - Event Management and Web Project Management.
  
  Clients : Alliance Carton Nature, Amadeus, Association pour la literie, Buff, Entreprises et Préventions, En10, Fondation du souffle, IDBus & Opel

• L.A.W.A (Light And Water for Africa) - Chair of L.A.W.A UK

  2012 - 2012 Light And Water for Africa is a charity based in France, which contribute to the social and economic development of Africa by helping in four main sector: education, health, entrepreneurship and environment.My main role is to implement the global fundraising strategy of the charity in London by defining the charity roadmap. Besides, I am coordinating a tutoring program project to public school in Togo since 2010. Finally, part of the Social Media team , I am involving in the maagement of the Facebook and the Twitter of the charity.

• Continental Diffusion - Assistant Sales Manager

  2010 - 2010 As a sales assistant, i had the opportunity to :
  - Manage business relations with foreign suppliers
  - Offer a a wide range of business strategies advices
  - Report weekly any issues of concern to senior manager
  - Ensure that all international customers are welcomed in an appropriate & timely manner
  - Answer telephone calls, convey messages, monitor the flow of e-mails and register orders

• Playcube - Communication Manager

  2010 - 2010 My role was to promote the new product of the company : the FreezCube.I composed press release for various activities, created a database of journalists and made contact, monitored the media including newspapers and internet, distributed leaflet during street marketing operations and Paris Fair 2010, I developped sales and marketing operations at the Paris Fair 2010 and developped media contact at the Paris Fair 2010.

• L.A.W.A (Light And Water for Africa) - Secretary General and Communication Manager

  2009 - 2011 In 2009, I had the opportunity to launch the assocation with some friends. During 2 years, i had the opportunity to- organize charity events, - look for partners and negotiating partnerships, - implement the social media strategy,- monitored media,- and designing the website of the charity.Finally, i settled and coordinated a project to support a public school in Togo by working actively and closely with the charity's team in Togo.

• AREVA T&D - Assistant Africa Marketing Manager

  2008 - 2008 - Implementation a political and economic database which impacts the electrical market in Africa- Competitor and market monitoring

Formations

• Reims Management School

  Reims 2011 - 2012 Reims Management School Bachelor
  
  Marketing, Accounting, Finance, Mathematics, Human Resources and Law

• City University (GB) (London)

  London 2011 - 2012 Graduate in Communication

• European-University Viadrina (Frankfurt (Oder))

  Frankfurt (Oder) 2009 - 2009 Exchange program
  
  International Business Administration

Réseau

• Adeline PRÉVOST

• Anne-Sophie GAVORY

• Anthony BESSON

• Clément DERIDDER

• Cyndie MEDEIROS

• Michaël MALHERBE

• Olivier HAUBTMANN

• Rebekah LAHEY

• Thomas GRANDMOUGIN

• Tshikana EBEBE