Karla WATSON

En résumé

Entreprises

• UpOnline (Agency) - Senior Client Manager

  2013 - 2016 * Drafted, edited and deployed 20+ email marketing campaigns per month and
  performed detailed reporting for clients and key stakeholders.
  * Designed and developed client websites using HTML, CSS and JQuery. ;
  * Managed social media accounts for multiple clients including creating brandconscious copy and graphics. ;
  * Developed and implemented SEO strategies and advised clients on best
  practices; created reports using internal and external analytical tools.
  * Researched, drafted and edited website copy and email newsletter articles
  ensuring they were both accessible and engaging.

• Brookfield RPS - Marketing Assistant

  2012 - 2013 * Researched, drafted and edited articles for the Brookfield RPS's sister company
  The Home Inspection Network.
  * Proposed updated formatting for The Home Inspection Network website to
  improve user friendliness and encourage increased page views.
  * Implemented SEO strategy for Brookfield RPS websites resulting in
  documented increased web traffic.
  * Managed the Twitter account for Brookfield RPS's sister company The Home
  Inspection Network;
  * Designed logos for Brookfield RPS including Brookfield RPS Trendpoint and
  Brookfield RPS House Price Index.
  * Assisted with the preparations for Brookfield RPS's bi-annual Property Summit
  event.

• Parkinson Society - Media and Marketing Associate & Social Media Manager

  2012 - 2013 * Managed PSCNO social media outlets increasing overall social media presence
  and engagement which resulted in a 1600 % growth in Twitter followers.
  * Implemented social media monitoring tools to optimize efficiency and increase
  twitter reach.
  * Developed marketing plan, organized and executed a citywide social media
  scavenger hunt in Toronto to raise awareness about Parkinson SuperWalk (nationwide fundraiser).
  * Drafted, edited and distributed sponsorship proposal letters; liaised with media
  contacts securing both donated advertising space and media presence at local
  Parkinson SuperWalks (nation-wide fundraiser).
  * Drafted, edited and distributed press releases to local media outlets; designed
  advertisement artwork and submitted to print media.
  * Conducted interviews and wrote bi-weekly articles featuring local walkers for
  social media channels and press distribution.
  * Compiled and maintained a detailed database of media contacts for Parkinson
  Society Central and Northern Ontario.

Formations

• University Of Toronto

  Toronto 2010 - 2013 Bachelor of English

Réseau

Pas de contact professionnel