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Katarzyna LUTHER

KRAKÓW

En résumé

Mes compétences :
market research
prospective clients Monitoring
marketing strategies
budgeting
Wholesale
Team Management
Product Development
French market development

Entreprises

  • Patrol Group - Marketing Director

    2017 - maintenant Drawing up the marketing strategy for Patrol brand
    Monitoring of new and existing product development
    Achieving financial objectives by preparing the annual budget
    Maintaining professional and technical knowledge by attending educational workshops
    Reviewing professional publications
    Establishing personal networks
  • Patrol Group - Western Europe Sales Director

    2015 - 2016 Achievements: Kingfisher international tender, Overseas countries

    Execution of sales strategy according to the sales plans for the countries of Western Europe
    Conducting surveys and market research to analyze the changing needs of customers
    Developing plans and strategies to achieve sales targets
    Monitoring and keeping track of the performance of a 10-person group of specialists and managers at the main office
  • Patrol Group - Export Manager

    2009 - 2014 Achievements: French market development, Adeo international tender

    Execution of sales strategy according to the established sales plans for the following countries: France, Belgium, Czech Republic, Slovakia
    Conducting surveys and market research to analyze the changing needs of customers, developing plans and strategies to achieve sales targets, keeping abreast of the latest developments in the market by
    studying competitor's strategies and products
    Maintaining trustworthy professional relationship with the existing as well as prospective clients
    Monitoring and keeping track of the performance of a five-person group of specialists and assistants at the main office as well as Czech branch offices of the company, through assessing their sales results
  • Patrol Group - Area Sales Manager

    2007 - 2009 Execution of sales strategy for the following countries: Czech Republic, Slovakia, France, Belgium
    Creation of new customer bases and cultivating relations with existing partners
    Trading negotiations with wholesale customers and large-area store chains such as Tesco, Globus, Ahold, Casino, Leroy Merlin, Auchan, Obi, etc.
  • P. P. H. Patrol Group Grzegorz Muzyka - Area Sales Manager

    2007 - 2009 - execution of sales strategy according to the assumed sales plans for the following countries: Czech Republic,
    Slovakia, France, Belgium
    - creation of customer base and support of relations with existing partners
    - trade negotiations with wholesale customers and large-area store chains: Tesco, Globus, Ahold, Casino, Leroy Merlin,
    Auchan, Obi, etc.
    Achievements
    - introduction of sold products to the French market into permanent sale in the chains Bricorama and Casino Geant,
    and as special offer goods in the chains Leroy Merlin and Auchan
  • Polskapresse sp. z o. o., Prasa Krakowska branch office in Kraków - Acting Head of subscription department

    2006 - 2005 - organisation of work of the office, co-ordination of work of sales personnel, distributors and telemarketers, creation
    and coordination of remuneration system for office personnel, creation of marketing strategies, drawing up of budget
    and development plans, coordinated undertakings, drawing up of analyses and reports, cooperation with regional sales
    agents
  • Gazeta Krakowska - Acting Head

    2004 - 2006 organization of work at the office, co-ordination of work of sales personnel, distributors and telemarketers, establishing and coordinating the remuneration system for office personnel, designing marketing
    strategies, drawing up budget and development plans as well as coordinated undertakings, doing analyses and reports, cooperating with regional sales agents

Formations

  • CIM (Kraków)

    Kraków 2017 - maintenant Diploma

    Questus (CIM), Diploma in Professional Marketing, postgraduate studies
    Foreign trade, postgraduate studies
  • Economic University (Kraków)

    Kraków 2008 - 2009 Foreign trade, post-diploma studies
  • Jagiellonian University UJ - Uniwersytet Jagiellonski (Krakow Cracovie)

    Krakow Cracovie 2000 - 2005 Romance philology, master studies

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