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Katrin MOCKEL

LUXEMBOURG

En résumé

Mes compétences :
Brand Development
Corporate communications
Social media
Stratégie de communication
Positionnement stratégique
Corporate communication
Website
Communication externe
Marketing direct
Internet

Entreprises

  • Action Solidarité Tiers Monde asbl - Head of Communication & Fundraising

    2015 - maintenant
  • ZiDCard - Communication & Marketing Manager

    2013 - 2015
  • PKF in Luxembourg - Communications & Marketing Manager

    2012 - 2013 • Day-to-day management of internal & external communications: content elaboration and copy of press articles, brochures and flyers for finance, tax and alternative investment funds, press relations, communication plan and budget, coordination with agencies and other service providers
    • Strategic analysis in terms of Business Development in Luxembourg and abroad, for IT-tools (CRM, eMarketing) and social media
    • Global analysis for brand positioning (Umbrella Brand & Employer’s Branding)
    • Corporate Identity quality control, optimization and rationalization of MarCom workflow
    • Direct contact with partners and directors
  • Now SA pour Shining Hope Foundation - Managing Director

    2009 - 2011 Lead company operations in terms of administration, legal, and accounting functions, with focussed mission of establishing Shining Hope Foundation and implementing structure for daily operations. After identification of most suitable location regarding business model defined by investors in terms of legal and tax issues in collaboration with a Big 4, define and plan business model for Foundation, market analysis, design, and implementation. Identify targets for proactive fundraising activities in English-speaking markets. Negotiate, coordinate, and supervise 10 outsourced missions. Forge affiliations with new organisations and establish productive partnerships. Orchestrate communications with investors.
  • Deloitte - Communication Project Manager

    Puteaux 2008 - 2008 Drafting communications and plans for internal events and activities, editing press releases, and coordinating press relations, contacts, and follow-ups. Led and orchestrated internal and external communications projects, supervising team of 2. Assisted partner and directors in writing press releases, reviewing both articles and interviews. Delivered excellent media coverage for company. Launched Deloitte Luxembourg’s first podcast section. Developed and implemented update of Intranet for more effective use.
  • Médecins sans Frontières - Head of Fundraising Publications and Webmanager

    Paris 2005 - 2008 Directed planning and implementation of fundraising publications and ROI-driven fundraising activities. Defined content of quarterly bilingual donor magazine, interviewing key people and editing text. Managed project for launch of new website, outlining content and eNewsletter metrics. Designed, drafted, and coordinated activities reports for Board. Monitored fundraising policy and strategy within international movement
  • Indépendante - Consultante

    CHAMBRAY LES TOURS 2002 - 2005 Managed external consultations for various businesses concerning visual and web communication in financial sector. Edited content for website and brochures. Instructed companies in process of elaborating corporate identity. Launched new brands, new website and new print support.
  • Interpub' - Account/Project Manager

    1990 - 2002 Managed pan-European portfolio of international clients in United States, Asia, and Europe, focussed on external, internal, and visual communication functions. Advised clients and coordinated/managed accounts, aligning client needs with design activities. Conducted campaign and media planning. Orchestrated high-level client contact, as well as press relations. Developed and edited communications. Focussed implementation of new brands by coordinating corporate identity elaboration process with graphic designer team while aligning CI guidelines on client side. Drove substantial growth in existing accounts. Generated new business, acquiring high-level clients. Bridged cultural gap in international context, convincing clients from Asian Market of necessity of adapting to European Market to maximise success. Orchestrated excellent team environment, driving productive collaborations even when under pressure.
  • BRT INTERNATIONAL - Journaliste

    1986 - 1990 Mise en place d'une émission de radio en langue allemande à desination des auditeurs germanophone dans le monde. Objectif: information et visibilité de la Belgique à l'étranger

Formations

  • Université Catholique De Louvain Comu (Louvain La Neuve)

    Louvain La Neuve 1984 - 1987 COmmunication institutionnelle
  • Université Catholique De Louvain (Louvain La Neuve)

    Louvain La Neuve 1982 - 1984 Sciences economiques et sociales

    Sciences économiques et sociales