En résumé

Mes compétences :
Responsible for brand identity management
Microsoft Office
Apple Keynote
Adobe Photoshop


  • Baume-et-Mercier - Regional Marketing Manager

    2012 - 2015 * Responsible for brand identity management and marketing budget for South-East Asia.
    Developed strategies to improve sales and assisted MD in commercial aspects such as
    monitoring products, retail network & incentives and P&L.
    * Successfully launched Clifton & Promesse collections contributing to 20% & 15% of sell-out
    * Devised tactical campaign that resulted in 60% increase in sales ;
  • Uomo Group - Marketing & PR Manager

    2010 - 2011 (Luxury men's fashion retailer)
    Marketing & PR Manager
    * Started and headed the Marketing & Communications Department with 1 reporting staff.
    Managed brand identity of luxury men brands such as Stefano Ricci, Brioni, Pal Zileri & Zilli.
    * Successfully organised opening ceremony of Stefano Ricci boutique with 100 guests and 30
    media attending
    * Piloted CRM program and expanded clienteles through tie-ups with Amex Centurion, Maserati
    Club ,
  • Patek Philippe - Marcoms Executive

    Genève 2007 - 2010 * Assisted Regional Marketing Manager in marketing functions. Managed media buying and
    liaised with retailers and advertising agency to execute print advertisements for South-East
    * Increased editorial coverage by 33% year-on-year ;
    * Organised ``Values of a Family Watch Company'', a 5-day exhibition that saw attendance of
    3000 guests
    * Presented novelties to media and retailers at Baselworld ;
    * Visited manufacture based on criteria of good results from in-house training program


  • ESSEC Business School

    Cergy Pontoise 2015 - maintenant MBA

    Learning about the different sectors in luxury and interaction with different nationalities as well as industry leaders


Pas de contact professionnel

Annuaire des membres :