Mes compétences :
Responsible for brand identity management
- Regional Marketing Manager
2012 - 2015* Responsible for brand identity management and marketing budget for South-East Asia.
Developed strategies to improve sales and assisted MD in commercial aspects such as
monitoring products, retail network & incentives and P&L.
* Successfully launched Clifton & Promesse collections contributing to 20% & 15% of sell-out
* Devised tactical campaign that resulted in 60% increase in sales ;
- Marketing & PR Manager
2010 - 2011(Luxury men's fashion retailer)
Marketing & PR Manager
* Started and headed the Marketing & Communications Department with 1 reporting staff.
Managed brand identity of luxury men brands such as Stefano Ricci, Brioni, Pal Zileri & Zilli.
* Successfully organised opening ceremony of Stefano Ricci boutique with 100 guests and 30
* Piloted CRM program and expanded clienteles through tie-ups with Amex Centurion, Maserati
- Marcoms Executive
Genève2007 - 2010* Assisted Regional Marketing Manager in marketing functions. Managed media buying and
liaised with retailers and advertising agency to execute print advertisements for South-East
* Increased editorial coverage by 33% year-on-year ;
* Organised ``Values of a Family Watch Company'', a 5-day exhibition that saw attendance of
* Presented novelties to media and retailers at Baselworld ;
* Visited manufacture based on criteria of good results from in-house training program