Keli CHEW

En résumé

Entreprises

• Baume-et-Mercier - Regional Marketing Manager

  2012 - 2015 * Responsible for brand identity management and marketing budget for South-East Asia.
  Developed strategies to improve sales and assisted MD in commercial aspects such as
  monitoring products, retail network & incentives and P&L.
  * Successfully launched Clifton & Promesse collections contributing to 20% & 15% of sell-out
  respectively
  * Devised tactical campaign that resulted in 60% increase in sales ;

• Uomo Group - Marketing & PR Manager

  2010 - 2011 (Luxury men's fashion retailer)
  Marketing & PR Manager
  * Started and headed the Marketing & Communications Department with 1 reporting staff.
  Managed brand identity of luxury men brands such as Stefano Ricci, Brioni, Pal Zileri & Zilli.
  * Successfully organised opening ceremony of Stefano Ricci boutique with 100 guests and 30
  media attending
  * Piloted CRM program and expanded clienteles through tie-ups with Amex Centurion, Maserati
  Club ,

• Patek Philippe - Marcoms Executive

  Genève 2007 - 2010 * Assisted Regional Marketing Manager in marketing functions. Managed media buying and
  liaised with retailers and advertising agency to execute print advertisements for South-East
  Asia.
  * Increased editorial coverage by 33% year-on-year ;
  * Organised ``Values of a Family Watch Company'', a 5-day exhibition that saw attendance of
  3000 guests
  * Presented novelties to media and retailers at Baselworld ;
  * Visited manufacture based on criteria of good results from in-house training program

Formations

• ESSEC Business School

  Cergy Pontoise 2015 - maintenant MBA
  
  Learning about the different sectors in luxury and interaction with different nationalities as well as industry leaders

Réseau

Pas de contact professionnel