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Khadija BAAZZI

En résumé

Summary

18 years experience in the pharma industry holding different positions in Sales & Marketing with an enhanced experience in Multinational & national companies.
A strong leader with a proven track record of success in Sales . So, I have always been part of "Talent People" ," High Flyers", "Exceeder-ship".. in one of the world's leading pharmaceutical companies as GSK .
My experience in Marketing (5 years) : I had under my responsibility the "GSK Antibiotic line" with Augmentin & Amoxil (1st & 2nd products in terms of sales achievements at Morocco Pharma Market); also, other products were in my portfolio as : (Floxapen,Clamoxyl, Zinnat, Azantac, Zentel ..) draining over than 23m£ (CA).
My best achievement as a Product Manager at GSK was to implement the “Price Reform” imposed by government in June 14 successfully thanks to a very good Marketing Plan : (-29% price decrease for Augmentin & -33% for Amoxil) with 2014 annual targets achievements . So, it was a great challenge for all Morocco GSK company while continuing to offer a quality product to Moroccan patient


Mes compétences :
communication skills
Team Management
System Strategy
Sales forecasting
Project Management
Product Development
Interesting experience
Civil Rights Law
Annual Brand Planning

Entreprises

  • GSK - Product Manager

    2010 - 2015 * Set up Annual Brand Planning (ABP) including actions and tactical plan for Antibiotic line ;
    * Sales forecasting & business review on the monthly basis. ;
    * Elaboration of promotion and communication Campaigns. ;
    * Part of working time spent on the field for insuring follow up of the MKT Campaign implementation by field force ;
    * Field-Force Training ;
    * Organization and presence at different national and international congresses ;
    * Organization of modern symposia. ;
    * Good relationship and interaction with HCP's : Key opinion leaders, pharmacists..

    My best achievement as a Product Manager at GSK was to implement the “Price Reform” imposed by government in June 14 successfully thanks to a very good Marketing Plan : (-29% price decrease for Augmentin & -33% for Amoxil) with 2014 annual targets achievements . So, it was a great challenge for all Morocco GSK company while continuing to offer a quality product to Moroccan patient.

  • GSK - Product Manager

    2010 - 2015 * Set up Annual Brand Planning (ABP) including actions and tactical plan for Antibiotic line ;
    * Sales forecasting & business review on the monthly basis. ;
    * Elaboration of promotion and communication Campaigns. ;
    * Part of working time spent on the field for insuring follow up of the MKT Campaign implementation by field force ;
    * Field-Force Training ;
    * Organization and presence at different national and international congresses ;
    * Organization of modern symposia. ;
    * Good relationship and interaction with HCP's : Key opinion leaders, pharmacists..

    My best achievement as a Product Manager at GSK was to implement the “Price Reform” imposed by government in June 14 successfully thanks to a very good Marketing Plan : (-29% price decrease for Augmentin & -33% for Amoxil) with 2014 annual targets achievements . So, it was a great challenge for all Morocco GSK company while continuing to offer a quality product to Moroccan patient.

  • Glaxo Smith Kline - Medical Representative

    Marly-le-Roi 2000 - 2010 * Enhanced partnership with customers with all medical specialties ;
    * Good relationship with opinion leaders ;
    * Interesting experience in negotiation with both pharmacists and wholesalers ;
    * Selling, negotiation and communication skills
    * Recognized as High Flyer, Talent People, Exceeder-ship..at GSK company

  • Abbott-Biocodex (Maphar) - Medical Representative

    1997 - 2000 Enhanced partnership with customers with all medical specialties ;
    * Good relationship with opinion leaders ;
    * Interesting experience in negotiation with both pharmacists and wholesalers ;
    * Selling, negotiation and communication skills

Formations

  • University Of Lille II France

    Lille 2008 - 2010 MASTER SCIENCES DE GESTION - ADMINISTRATION DES AFFAIRES, MARKETING DES SERVICES

  • ISCAE (Institut Supérieur De Commerce Et D'Administration Des Entrprises) (Casablanca)

    Casablanca 2004 - 2005 Certificate of Continuing Education Cycle", MARKETING & SALES

  • University Of Sciences Hassan II (Casablanca)

    Casablanca 1992 - 1996 "Bachelor of Animal Biology" Immunology Option

  • University Of Pharmacy

    Nancy 1989 - 1991 Pharmaceutical Studies

Réseau

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