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Laura LECHEVALIER

En résumé

Mes compétences :
Étude de marché
Réseaux sociaux
Management d'équipe
Négociation commerciale
Capacités d'analyse et de synthèse
Communication externe et institutionnelle
Marketing
Communication
Assurances

Entreprises

  • Win technologies - Marketing Communications Executive

    2016 - maintenant

  • Apple - Technical Support Advisor and Social Media Consultant for Beats by Dre

    PARIS 2014 - 2016 -First Beats Social response team (FR) in Europe Support for Beats products on Twitter and Facebook
    -Providing technical support to customers by chat
    -Technical content creation designed for the team

  • Filiassur - Marketing Assistant

    Le Havre 2013 - 2014 - Conduct of email marketing campaign
    Design of marketing email on Mailchimp
    Creation of the campaign using Mandrill
    Analysis of the metrics
    Optimisation of the campaign

    - Production and launch of a customer satisfaction survey
    Creation and design of the survey using SurveyMonkey
    Analysis of the metrics

    - Creation of an intranet site with Wordpress
    Conduct of a needs analysis
    Creation of the website using Wordpress
    Creation of content : post for contest, infographic...

    - Creation of the new website mockups
    Analysis of the old website
    Creation of the new mockups to optimize customer path and improve the design

    - Landing page optimization
    Analysis with Google analytics
    A/B test

  • Filiassur - Trainee as a Marketing Project Manager

    Le Havre 2013 - 2013 - Analysis via strategic tools (PESTEL, SWOT, Matrices)
    - Implementation of daily statistics
    - Creation of monitory tools designed for the production department

  • Junior Achievement Cordoba Argentina - Trainee as a Communication Manager Assistant

    2012 - 2012 - Creation of content for social media/network
    - Assistance in the organization of Junior Achievement’s events

  • CEACOM - Customer service advisor (student job)

    2011 - 2012

  • Filiassur - Trainee as a Marketing assistant

    Le Havre 2010 - 2011 - Implementation of daily statistics
    - Conduct of a competitive analysis
    - Client portfolio analysis
    - Leading jobs interviews and providing training to new customer service advisors

Formations

  • Université Du Havre, Faculté Des Affaires Internationales

    Le Havre 2011 - 2013 MASTER’S DEGREE in International Management, Option Marketing

  • Université (Le Havre)

    Le Havre 2010 - 2011 L3 Affaires Internationales parcours marketing (en alternance)

    - Création d’un projet humanitaire pour l’association TI MOUN : mise en place d’une campagne de communication et démarchage de professionnels et particuliers.
    - Réalisation d’une étude de marché pour l’entreprise impact CE
    - Réalisation d’une extension de marque

Réseau

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