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Laura LOPEZ

Paris

En résumé

Mes compétences :
Presse
luxe
relations presse
communication
mode
marketing

Entreprises

  • Tara Jarmon - Chargée de Communication & Community Manager

    Paris 2011 - maintenant Press
    - daily relationships with the Parisian press agency and international press agents
    - management of sample send outs and returns for magazines, TV, Cinema or VIPs
    - production of press materials: brand biography, factsheet, press releases, media kit, seasonal look book, still images, price listing...
    - analysis and collection of press coverage on a daily basis (scanning, retouching, archiving, assembling in a press review)
    - planning and execution of press events such as "Mademoiselle Tara" second line launch and seasonal press days.
    - assiting in the organization of the SS12 show

    Communication
    - assisting the Communication Director in her day-to-day activities
    - production of communication tools : seasonal lookbooks for distribution for both PR and sales, catalogues, invitations (for press sales, special offers, new boutique openings, press days...), packaging, point of sale advertising...
    - coordination of the photo shoots (still life images, lookbooks)

    Internet
    - development of the new institutional website and the first on line shop and back office management of the websites (content updates)
    - creation and management of profiles on the core social networks : FACEBOOK, TWITTER and INSTAGRAM
    - development and implementation of a social media strategy
    - blogger relationship management, online PR

Formations

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