Laure BATTENTIER

En résumé

Entreprises

• SITA - Consultante Sénior en Marketing Communications

  Paris La Défense 2005 - maintenant - Develop and implement a marketing communications plan to support the three year business plan of two business units (BU).
  - Support new solutions/product launches: organize sales briefings, develop new brochures and sales tools, develop eMarketing campaigns.
  - Insure the presence of these BU at key exhibitions, manage and maximize speaking opportunities.
  - Organize customer user groups to introduce new products/services.
  - Coordinate approach with public relations agencies to strengthen brand and leverage positioning

• SITA - Responsable Communications Interne

  Paris La Défense 2004 - maintenant - Drive the implementation of internal communication campaigns: coordinate internal communication programs between the Regions and SITA´s headquarters and develop internal communication programs for each line of business.
  - Development of Marketing campaigns.
  - Implementation of internal communication tools and processes to reinforce the understanding of SITA solutions and organization, at corporate and regional level.
  - Organization of corporate and regional customer events.

• Clarins - Chargée de projets Marketing Export

  Paris 2003 - 2004 - Managed operational marketing for Azzaro and Thierry Mugler perfumery lines
  over UK, South Africa, Turkey, Cyprus and Greece.
  - Responsible for the coordination of internal communication and the production of advertising material (press visual, out door communication, press releases).
  - Developed a project targeting the implementation of a subsidiary in Poland.

Formations

Pas de formation renseignée