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Laureen LARQUIER

Boulogne-Billancourt

En résumé

Mes compétences :
Manager
Axure
Réseaux sociaux
Adobe Photoshop
Gestion de projets internationaux
Autonomie professionnelle
Gestion de la relation client
Tests
Spécifications fonctionnelles
Planning
Budget
Ergonomie
Organisation
Créativité
CMS
eCRM
eCommerce; CRM; CMS; organisation; autonomie; gest

Entreprises

  • Proximity BBDO - Digital Project Manager

    Boulogne-Billancourt 2010 - maintenant  Customer Relationship Management program : CARTE NOIRE
    Create editorial content, manage partnerships, provide webmastering services.
    www.cartenoire.fr/carre-carte-noire/

     Internet website maintenance : CARTE NOIRE, LU
    Responsible for the management and back-office integration of new creative and editorial content.
    www.cartenorie.fr – www.lulechampdespossibles.fr

     Ergonomic/technical website optimizations : LU
    Identification of customers/users needs, study of technical feasibilities, content creation/implementation, testing.
    www.lulechampdespossibles.fr

     Event operations : PHILADELPHIA
    Bar à Tartines (2013) : organize a national food truck round, develop Facebook application
    La Hotline des chefs (2012) : restaurant's chefs Facebook streaming show

     Community Management : CARTE NOIRE, LU, TASSIMO, PHILADELPHIA, TUC
    Supervise the creation of editorial content by community managers and 7 language translations content, perform competitor analyses and provide recommandations.
    www.facebook.com/LU (2015 - 2014) - www.facebook.com/cartenoire (2015 - 2013) www.facebook.com/tassimofrance (2013 - 2014) www.facebook.com/PhiladelphiaFrance (2013) www.facebook.com/Tuc (2013)

     Digital, Print, 360° and multi-brand operations : specific microsites (different game mechanisms), Facebook applications, media plans, newsletters, Presse insert, shop inserts…
    Cost estimates, retroplannings, creation brief, plan’s board organization/animation, client presentations, production brief, technical monitoring (functional specifications, prototypes/wireframes realization, tests books, testing on various platforms and environments, Operational Assessments (statistics monitoring, results analysis, learning/recommandations)
    http://www.lesideesallumees.fr/

  • Ogilvyone Paris - Assistant Project Manager

    2010 - 2010  E-commerce website creation : SOUTH AFRICA TOURISM OFFICE
    Monitored creative and production, creates functional specifications documents,wrote functional specifications, managed clients

     TV and Radio advertising spots : LA MUTUELLE GENERALE
    Developed scripts for Radio advertising campaigns and monitored TV adverstising campaigns; Managed creative teams, the diffusion of content, and distribution rights negotiations for television initiatives.

     Print advertising creation : GEFCO
    Created briefs and followed up with teams, Managed relationships with both the client and creative teams, Monitored the exectution and printing process.

  • CONTACT COMMUNICATION - Communication manager assistant

    2009 - 2009 Here are some examples of the actions I led:
    • Organized and promoted events (cocktail, seminar)

    • Wrote radio commercials, articles of newspaper, press release and
    press kit

    • Prepared communication and strategic plans

    • Created advertisement (booklet)

    • Assisted brainstorming

    • Cultivated clients relationship and looked for new service
    providers

    • Collaborated with designers team

Formations

Réseau

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