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AT Internet
- Corporate Marketing Director
Mérignac
2014 - maintenant
Global player in Digital Analytics, AT Internet provides business decisions-making data to renowned brands throughout the world.
Mission : Based at the company's headquarter in Bordeaux, I am in charge of corporate communications including events & exhibitions, PR, online communications and eCRM activities.
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CARREMENTnet
- Managing Director
ARCACHON
2013 - 2013
Managing Director for a start-up providing digital solutions to lawyers & judicial experts
Mission: In charge of all strategic development, marketing and sales matters.
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Innocean Worldwide Europe (Frankfurt, GERMANY)
- Digital Marketing Business Director
2011 - 2013
Mission: Develop INNOCEAN Digital Marketing service offering and capabilities whilst providing HYUNDAI and KIA European operations, with strategic and operational support in the Digital field.
• Team Management: 5 / Reporting to Chief Operating Officer.
• Development of INNOCEAN European Headquarter Digital offer and services.
• Strategic and operational leader for HYUNDAI & KIA Digital activities across 25 European markets.
• Management of all HYUNDAI & KIA integrated marketing consumer brand and product launch campaigns - including Digital deployment, across Web, Social Media, Mobile & Online Media channels.
• Significant missions:
- Business plan elaboration for INNOCEAN Europe
- Strategic recommendation and activity roadmap development for HYUNDAI & KIA
- Product launch campaigns development & roll-out - Cee’d Family, i30, i20 & Santa Fe
- Implementation of Digital Performance Measurement framework for KIA
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Mahindra-Satyam Computer Services Ltd. (Paris)
- Sales & Marketing Principal Consultant
2008 - 2010
Mission: Provide strategic consulting and functional expertise in Digital Marketing & CRM domains for the Automotive sector.
• Team Management: 4 / Reporting to Marketing & After Sales Executive Consultant.
• Strategic consulting in Digital Marketing & CRM domain for automotive sector including process audit, diagnosis, recommendation and supervision of technical implementation.
• Significant missions:
- Lead Management process redesign & CRM tool recommendation for VOLVO Construction Equipment in the US
- Introduction of Web Analytics – inc. KPIs definition, tracking tools implementation, reporting & analysis - for the B2C & B2D Digital activities of VOLVO Construction Equipment in the US and EU
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Nissan Motor Company Ltd. (Tokyo)
- Global Digital Marketing Manager
2005 - 2008
Mission: Strategic and operational support in Digital Marketing for NISSAN & INFINITI brands across major regions (US, Europe, Asia) and emerging markets (140+ countries)
• Development of global Digital strategy for NISSAN & INFINITI
• Development of NISSAN & INFINITI web style guide
• Implementation and deployment of global Content Management System for INFINITI
• Development of INFINITI brand launch sites (Russia & China)
• Implementation of global NISSAN GT-R launch microsite and associated dialog program
• Establishment of global Digital Marketing KPIs and reporting framework
• Development of global Domain Name management policy
• Management of Global Asset Sharing activity & Production using CAD/3D
• Management of external suppliers (Creative, Technical, Strategy)
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Nissan Europe (Paris)
- European Online Marketing Manager
2001 - 2005
Mission: Management of centralised Digital activities across 10 European markets.
• Development of Digital Marketing strategy
• Implementation and deployment of Central CMS
• Multiple product launch campaigns development & roll-out
• Development of metrics strategy, deployment of tracking solutions and reporting framework
• Deployment of web style guide across European region
• Development of online media strategy
• Management of suppliers (Creative, Technical, Consultant)
• Won 5 Awards for Micra & 350Z pre-launch and launch microsites
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Bates UK Interactive (London)
- Account Director - Digital
1999 - 2001
Mission: Strategy development, project planning, campaign implementation, budget control and client support in Digital Marketing
Safeway
• Maintenance & enhancements of brand website
• Creation (strategy, creative & technical) of new website inc. online shopping
• Set-up of third parties partnerships and alliances
• Management of e-CRM campaigns
• Online support for in-store promotional activities
Stepstone
• Creation (visual and technical) of an interactive TV website
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Bates UK Communications (London)
- Account Manager - Direct Marketing
1998 - 1999
Mission: Conception of CRM programs, telemarketing campaigns, press, radio and outdoor advertising.
Safeway
• Top customer loyalty and retention CRM program
• Shared shoppers acquisition CRM campaigns
• Management of suppliers (Telemarketing, Datacapturing)
South African Airways
• Press, radio and outdoor advertising campaigns
• Press campaigns (trade)
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Aspen Agency (London)
- Account Executive - Direct Marketing
1997 - 1998
Mission: Database selection, direct mail creative development, print/production, lasering, response handling and analysis.
SAAB Great Britain
• Customer loyalty and prospect development direct mail campaigns
• Co-ordination of Dealer Direct Marketing Program
Holyman Sally Ferries
• Customer and prospect development campaigns (consumer and trade)
• Launch of Customer Loyalty Program
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Wunderman Cato Johnson (London)
- Junior Account Executive - Direct Marketing
1996 - 1996
Eurotunnel
• Co-ordination of the Freight Customer Loyalty Program
Kodak
• Acquisition campaign for new product launch
Novell
• Customer and prospect programs (consumer/trade)
• Advertising awareness campaign
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Wunderman Cato Johnson (Sydney)
- Account Services and Planning Trainee - Direct Marketing
1995 - 1996
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Wunderman Cato Johnson (New York)
- Traffic Manager Assistant - Direct Marketing
1993 - 1993
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Cato Johnson (Paris)
- Account and Creative Services Trainee - Direct Marketing
1990 - 1990
