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Laurent DE BAR

Mérignac

En résumé

Mes compétences :
International marketing
Digital marketing
Strategy consulting
Integration issues
Campaign Management

Entreprises

  • AT Internet - Corporate Marketing Director

    Mérignac 2014 - maintenant Global player in Digital Analytics, AT Internet provides business decisions-making data to renowned brands throughout the world.

    Mission : Based at the company's headquarter in Bordeaux, I am in charge of corporate communications including events & exhibitions, PR, online communications and eCRM activities.
  • CARREMENTnet - Managing Director

    ARCACHON 2013 - 2013 Managing Director for a start-up providing digital solutions to lawyers & judicial experts

    Mission: In charge of all strategic development, marketing and sales matters.
  • Innocean Worldwide Europe (Frankfurt, GERMANY) - Digital Marketing Business Director

    2011 - 2013 Mission: Develop INNOCEAN Digital Marketing service offering and capabilities whilst providing HYUNDAI and KIA European operations, with strategic and operational support in the Digital field.

    • Team Management: 5 / Reporting to Chief Operating Officer.
    • Development of INNOCEAN European Headquarter Digital offer and services.
    • Strategic and operational leader for HYUNDAI & KIA Digital activities across 25 European markets.
    • Management of all HYUNDAI & KIA integrated marketing consumer brand and product launch campaigns - including Digital deployment, across Web, Social Media, Mobile & Online Media channels.
    • Significant missions:
    - Business plan elaboration for INNOCEAN Europe
    - Strategic recommendation and activity roadmap development for HYUNDAI & KIA
    - Product launch campaigns development & roll-out - Cee’d Family, i30, i20 & Santa Fe
    - Implementation of Digital Performance Measurement framework for KIA
  • Mahindra-Satyam Computer Services Ltd. (Paris) - Sales & Marketing Principal Consultant

    2008 - 2010 Mission: Provide strategic consulting and functional expertise in Digital Marketing & CRM domains for the Automotive sector.

    • Team Management: 4 / Reporting to Marketing & After Sales Executive Consultant.
    • Strategic consulting in Digital Marketing & CRM domain for automotive sector including process audit, diagnosis, recommendation and supervision of technical implementation.
    • Significant missions:
    - Lead Management process redesign & CRM tool recommendation for VOLVO Construction Equipment in the US
    - Introduction of Web Analytics – inc. KPIs definition, tracking tools implementation, reporting & analysis - for the B2C & B2D Digital activities of VOLVO Construction Equipment in the US and EU
  • Nissan Motor Company Ltd. (Tokyo) - Global Digital Marketing Manager

    2005 - 2008 Mission: Strategic and operational support in Digital Marketing for NISSAN & INFINITI brands across major regions (US, Europe, Asia) and emerging markets (140+ countries)

    • Development of global Digital strategy for NISSAN & INFINITI
    • Development of NISSAN & INFINITI web style guide
    • Implementation and deployment of global Content Management System for INFINITI
    • Development of INFINITI brand launch sites (Russia & China)
    • Implementation of global NISSAN GT-R launch microsite and associated dialog program
    • Establishment of global Digital Marketing KPIs and reporting framework
    • Development of global Domain Name management policy
    • Management of Global Asset Sharing activity & Production using CAD/3D
    • Management of external suppliers (Creative, Technical, Strategy)
  • Nissan Europe (Paris) - European Online Marketing Manager

    2001 - 2005 Mission: Management of centralised Digital activities across 10 European markets.

    • Development of Digital Marketing strategy
    • Implementation and deployment of Central CMS
    • Multiple product launch campaigns development & roll-out
    • Development of metrics strategy, deployment of tracking solutions and reporting framework
    • Deployment of web style guide across European region
    • Development of online media strategy
    • Management of suppliers (Creative, Technical, Consultant)
    • Won 5 Awards for Micra & 350Z pre-launch and launch microsites
  • Bates UK Interactive (London) - Account Director - Digital

    1999 - 2001 Mission: Strategy development, project planning, campaign implementation, budget control and client support in Digital Marketing

    Safeway
    • Maintenance & enhancements of brand website
    • Creation (strategy, creative & technical) of new website inc. online shopping
    • Set-up of third parties partnerships and alliances
    • Management of e-CRM campaigns
    • Online support for in-store promotional activities

    Stepstone
    • Creation (visual and technical) of an interactive TV website
  • Bates UK Communications (London) - Account Manager - Direct Marketing

    1998 - 1999 Mission: Conception of CRM programs, telemarketing campaigns, press, radio and outdoor advertising.

    Safeway
    • Top customer loyalty and retention CRM program
    • Shared shoppers acquisition CRM campaigns
    • Management of suppliers (Telemarketing, Datacapturing)

    South African Airways
    • Press, radio and outdoor advertising campaigns
    • Press campaigns (trade)
  • Aspen Agency (London) - Account Executive - Direct Marketing

    1997 - 1998 Mission: Database selection, direct mail creative development, print/production, lasering, response handling and analysis.

    SAAB Great Britain
    • Customer loyalty and prospect development direct mail campaigns
    • Co-ordination of Dealer Direct Marketing Program

    Holyman Sally Ferries
    • Customer and prospect development campaigns (consumer and trade)
    • Launch of Customer Loyalty Program
  • Wunderman Cato Johnson (London) - Junior Account Executive - Direct Marketing

    1996 - 1996 Eurotunnel
    • Co-ordination of the Freight Customer Loyalty Program

    Kodak
    • Acquisition campaign for new product launch

    Novell
    • Customer and prospect programs (consumer/trade)
    • Advertising awareness campaign
  • Wunderman Cato Johnson (Sydney) - Account Services and Planning Trainee - Direct Marketing

    1995 - 1996
  • Wunderman Cato Johnson (New York) - Traffic Manager Assistant - Direct Marketing

    1993 - 1993
  • Cato Johnson (Paris) - Account and Creative Services Trainee - Direct Marketing

    1990 - 1990

Formations

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