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Laurent LESIEUR

BORDEAUX

En résumé

I have two passions, cycling and design.
Design is my work and cycling is my lifestyle

I'm a designer in the French company, BTWIN (part of the Decathlon Group) for the past 10 years.
I was previously in charge of the complete road bike range (bikes, helmets, shoes, luggage and storage) for a duration of 5 years.
After that, I was in charge of the Spare Parts Range for 3 years (Design of saddles, grips, tires, pedals ...)
And for 2 years now I have been in charge of the Men's cycling garment range (the range as well as the partnership with the French professional road cycling team "la française des jeux")

You can see my curriculum vitae and my different projects at this address : https://www.behance.net/LaurentLesieur

Mes compétences :
Cyclisme
Design
Graphisme
Peinture
Sport
Voyage

Entreprises

  • Indépendant - Product and Graphic Designer

    2016 - maintenant
  • BTWIN - Apparel Designer

    2014 - maintenant I am responsible for the overall coherence of road and mountain ranges of design
    I work with a freelance designer and designer shoes / helmet
    -Responsible for Men's cycling garment range (working range, consistent with the entire collection)
  • BTWIN - Apparel Designer

    2012 - maintenant I'm responsible for the technical partnership with the professional cycling team FDJ (development of the textile line with the team)
  • BTWIN - Spare Parts Designer

    2010 - 2014 I'm responsible of Spare Parts range (Design of saddles, grips, tires, pedals ...)
  • BTWIN - Bike Designer

    2006 - 2010 I'm responsible of the road bike range:
    Product design of the different frame
    Graphic design of the range (paint, sticker)
  • Thomas Félix design - Industrial Designer

    2004 - 2005 When I worked with Thomas, we were only 2, today they are ten.
    I had the chance to work on different project (store layout, street furniture, automobile trailer ...)

Formations

Réseau