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Laurent MEFFRE

LYON

Résultats examens 2026

RETROUVEZ GRATUITEMENT Le résultat du bac à LyonLe résultat du brevet à Lyon Le résultat du BTS à Lyon

En résumé

Mes compétences :
Customer Relationship Management
Business Intelligence
Business development
Team Management
Strategy
Negociation
Public relations
Brand management
Entrepreuneurship

Entreprises

  • Malherbe Paris - General Manager Chine

    2019 - maintenant

  • Malherbe Paris - Directeur Commercial

    2017 - 2018

  • Descote S.A.S - General Manager

    2014 - 2017 Leading a team of 10 people (technical, sales and admin) at the Shanghai office and sales staff in Beijing and
    Chengdu. My role is not only to ensure the Chinese Branch performs but also to make sure the company grows
    properly, in line with the long-term goals of Descote. My main responsibilities:

    * Acquiring deep knowledge of the market and prioritize

  • Pernod Ricard - Brand Protection - Manager

    2011 - 2014 * Led the anti-counterfeiting program

    * Managed a team of 50 investigators (IFSP) to search and fight counterfeit manufacture and distribution

    * Worked in close collaboration with lawyers in order to create maximum deterrence

    * Conducted investigations and raids resulting in the dismantling of 120 counterfeit manufacturing sites
    over China and more than 400 arrests

    * Designed solutions in cooperation with the technology department

    * Designed a dedicated business intelligence app and database called Greyhound™ to provide
    management with precise market information and maximize the profitability of anti-counterfeiting
    investments

    * Pushed continuous lobbying actions with local authorities

  • Pernod Ricard - Responsable protection des marques

    PARIS 2011 - 2014 Business Intelligence / Market insight
    - Cross function project providing management team with high value business information in order to fine tune commercial strategies.Through a mobile app used during market investigations and a web-based back office, we were able not only to determine the market structure of particular areas but also get the full list of retail outlets on/off selling counterfeit products.

    Implementation of the group anti-infringement policy in China through a multi national project
    - Establish strategy
    - Management of investigation teams (50+ people)
    - Management of third part investigations
    - Process improvement
    - Coordination between brands

    - Developed anti-counterfeiting packaging devices with the technology dpt.
    - Designed reporting system for the management team
    - Provided intelligence to the legal team for admin and criminal prosecutions
    - Held regular regional management meetings

    Ensured public relations with local authorities and foreign delegations

  • La Boulangerie - Chef d'entreprise

    2009 - 2011 La Boulangerie was the first bakery in Shanghai to offer French hand made bread and pastry. Each branch has a cafe area were customers can enjoy pastries, salads and sandwiched along with coffee or wine.
    - Direct management of a team of 10 people (production and retail)
    - SOP draft and implementation
    - Marketing projects
    - Customer loyalty program
    - B to B accounts development
    - Catering service opening
    - Delivery service opening
    - Product range development: fine food, cheeses, wines

  • La Boulangerie - Founder & Manager

    2009 - 2011 * Opened the first French bakery offering handcrafted bread in Shanghai. Two other branches opened
    within six month.

    * Managed production and retail activities.

    * Diversified the product range to wine, cheese and then onto catering

  • Ernst & Young - Financial Auditor

    Courbevoie 2008 - 2009

  • Ernst & Young - Financial Auditor

    Courbevoie 2008 - 2009 Audit missions conducted in France and USA for industrial companies focusing on the

Formations

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