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Laurent MISSRI

COURTABOEUF

En résumé

Senior consumer expert with 25+ years of retail consumer and in stores experience in France and EMEA, globally versed in strategy, in store activities, operations, business management, sales and trade marketing.
Proven track record of leading development and delivery of innovative strategies that drive brand awareness, engage target audiences, drive sales and generate sustained growth on mature and fast growing markets.
Able to work on competitive landscapes in complex and international organizations, challenging structures, cost approaches and by keeping customer focus and achieving objectives.
Strong business background, pragmatic, results driven and excellent knowledge of markets.

Mes compétences :
Marketing opérationnel
Trade marketing
Vente
Merchandising
Marketing
Gestion de projet

Entreprises

  • HP France

    COURTABOEUF maintenant

  • Hewlett-Packard International

    maintenant

  • GROUPE CODE -Agence de marketing opérationnel

    maintenant

  • Acer Europe (Lugano, Switzerland) - EMEA Consumer Trade Marketing Consultant

    Roissy Charles de gaulle 2017 - maintenant

  • HP Inc. International- EMEA PC Marketing- Geneva (Switzerland) - Consumer PC Marketing Point of Sale Manager

    COURTABOEUF 2015 - 2016 Managed point of sale activities across sales, trade marketing and marketing teams (countries and EMEA).
    - Developed in store experience across EMEA, from linear stores to store in store.
    - Initiated new point of sales strategy for top accounts and specific customization.
    - Co-developed joint business plan with strategic accounts.
    - Worked closely with cross functional teams worldwide.
    - Investigated and negotiated new concept stores and layout.
    - Enforced strategic engagement on improving experiences via catman space management.
    - Handled budget, planning, agencies and supplier management
    - Developed a new process and increased the point of sales presence by 20%.

  • HP International- EMEA Print & PC Marketing- Geneva (Switzerland) - Print & PC Retail Marketing Development

    COURTABOEUF 2012 - 2015 Responsible for end to end and best in class point of sale process (from briefing to deployment) on linear stores, store in stores including point of sale for alliances (Microsoft and Intel) and demo days.
    - Worked closely with worldwide marketing and counterpart teams in Americas, APJ to develop the best point of sales solution.
    - Exposed to large scope of products with PC, printers, supplies and accessories for consumer and commercial markets.
    - Standardized the approach for all product lines (for the first time ever) in all EMEA markets and by driving sales and generating sustainable growth.
    - Achieved 25% of savings due to efficiency production and logistics

  • HP International- EMEA PC Marketing- Geneva (Switzerland) - Introduction & Point of Sale Marketing Manager

    COURTABOEUF 2010 - 2012 Led the planning, budget, coordinated and managed activities to produce consistent point of sales assets on time and executed best in class delivery.
    - Created and implemented guidelines to increase EMEA consistency level for point of sale, promotional tool kit, co-advertising.
    - Drove cross-functional new products introduction plans & end-to-end implementation for star/premium products with sales, categories, trade marketing and marketing teams to ensure a perfect launch and in-store implementation.
    - Increased significantly in store visibility increased by 30%.

  • HP International- EMEA PC Trade Marketing- Geneva (Switzerland) - EMEA Trade Marketing Manager

    COURTABOEUF 2008 - 2010 Created and directed the first EMEA PC trade marketing function.
    - Established EMEA trade marketing plan with yearly and quarterly plans and initiatives.
    - Developed the new EMEA point of sale process, new guidelines with promo tool kit and co-advertising by doing huge cost reduction (+30%) with a better design and quality process and with countries’ satisfaction.
    - Created online and offline training modules (more than 6000 trainings by quarter).
    - Initiated category management approach with pilots in Spain and in UK (index +15% in 8 months).

  • HP France- Consumer Trade Marketing- Paris (France) - Consumer Trade Marketing Manager

    COURTABOEUF 2002 - 2008 Responsible of all consumer trade marketing activities.
    - Defined country and retailer trade marketing strategies, planed and reviewed with marketing and sales executive management teams.
    - Managed the extended sales force team of 16 people.
    - Created the first training modules (2,500 retailers’ store staff trained every year).
    - Responsible for demo days program (2500 days every year).

  • HP France- Consumer Sales Business Unit- Paris (France) - Retail Account Manager

    COURTABOEUF 1996 - 2002 Managed key accounts (Carrefour, Auchan, Casino, Boulanger, Metro, Consumer and B2B Mail order), maintaining a long term relationship and maximizing sales opportunities.
    - Created business plans for all current and opportunity tender business.
    - Managed sales of all HP products lines (PC, printers, supplies and accessories).
    - Handled first PC deal with a one shot order and delivery of 50 000 units.
    - Exceeded results targets between +20% and +50%.

  • DANONE France- Sales Force team- Center and South of France - District & Merchandising Manager

    Paris 1990 - 1996 Managed 50 hypermarkets, sales, contracts and promotional negotiations, merchandising and category management. Sales business developer.

  • MISTRAL PARFUMS - Founder & managing director

    1987 - 1988 Create, produce and sell perfumes, soap and shampoo

Formations

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