Mes compétences :
Data Entry
Supply Chain
Responsible for the Business Unit
Implementation and monitoring of the corporate bra
Collection order management
Entreprises
Dufry
- Marketing Manager
Nice2009 - maintenant Marketing:
1. Elaboration of the Marketing Plan for the Business Unit, in coordination with the Global Marketing Department
2. Planning and organization of promotions in coordination with Global Marketing Department
3. Organize & Implement promotions in the BU
4. Implementation and monitoring of the corporate branding and image in line with Group guidelines
5. Coordinates the production of all required marketing material and Business Unit final layout templates with external agencies
6. Coordination of Marketing studies requested by the Group :
a. Price Collection
b. Customer Survey
c. Mystery Shopper
d. Global Customer Satisfaction program.
7. Monitoring, analyzing and reporting Marketing data and KPI’s
8. Measure and evaluate promotions and other marketing activities within the Business Unit, drawing conclusions for improvement in future promotions
9. Responsible for the Business Unit internal and external communication requests and for the implementation of Dufry communication standards
10. Ensure the understanding and adherence to standard policies and procedures of the marketing community
Customer Service:
1. Implementing the corporate customer service policy & action plans
2. Customer Service training to Sales staff
3. Management and follow up of the customer complaints
Commercial:
1. Monitoring, analyzing and reporting of Commercial KPI’s
2. Participate in the elaboration of the yearly Regional Commercial Plans
3. Set up and implementation and follow up of corrective measures and action plans to comply with Group’s standards.
4. Participate with the BU Commercial team for new concessions tenders.
5. Participation in the set up and opening of new shops in the BU.
Nice2006 - 2009Category Manager Fashion, Accessories & Toys (Tunisia, Algeria, Egypt)
Responsible for the implementation of the Category Strategy and for the relationship and negotiation with local suppliers
Responsible of the Business Unit procurement, preparing and conducting negotiations with local suppliers, including cost prices, terms and A&P
Definition and follow up of brands / location either with the GCM or with local suppliers
Ensure that the correct implementation of pricing policies complies with the margin targets set in the Category Strategy
Participation to Fashion Collection Buyings at supplier's showrooms
Collection order management within Budget
Plan and organize promotions, including the management of stocks to be discontinued, and implement the promotional plan.
Participation in the set up and opening of new shops in the BU
Supervision of BU Master Data, ensuring accurate data entry and handling
Track performance of products and suppliers
Nice2004 - 2006Category Manager Tobacco, Spirits & Food (Tunisia)
* Responsible for the implementation of the Category Strategy and for the relationship and negotiation with local suppliers
* Responsible of conducting negotiations with local suppliers, including cost prices, terms and A&P
* Interfaces with Global Category Managers to customize the global assortment to local needs, identifying opportunities for product listings, agreeing on delistings and suggesting specific promotions implementation of lay-outs in coordination with GCM
* Ensures that the correct implementation of pricing policies complies with the margin targets set in the Category Strategy
* Plans and organizes promotions in coordination with Global Category Managers and Marketing, including the management of stocks to be discontinued, and implements the promotional plan.
* Supervision of BU Master Data, ensuring accurate data entry and handling ;
* Track performance of products and suppliers ;
Dufry
- Assistant to Category Manager
Nice2000 - 2004Assistant to Category Manager Tobacco, Spirits & Food
Supply Chain:
* Interface with DTR Customer Service for all replenishment related activities, especially the placing of new orders and their follow up and the control of stocks.
* Identify the necessities of product ordering, validates them internally and issues orders to local suppliers or to DTR.
* Closely prepare and follow-up on promotions with the Category Manager and DTR.
Master data:
* Introduce new items, prices and assortment structure into the data base ;
* Maintain and update items in the data base ;
* Ensure that all item cards are correct in terms of item description, item hierarchy, purchasing and retail pricing...
* In case of price changes, enter new prices into the data base ;
* Create or adjust data for promotions ;
Formations
Faculté Des Sciences Economiques Et De Gestion (Tunis)
