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Leila DAGHFOUS

Paris

En résumé

I am truly passionate with all the marketing technics that allow a deep reflexion on how to make a target-consumer wants to know more about the brand. This is what I did at AccorHotels Group as part of my one year apprenticeship. During the same time, I studied a Master in Business Development which mixes Marketing with Strategy and Business ; allowing me to extend my knowledge.

Mes compétences :
Wordpress
Microsoft Office
Adobe InDesign
Typo3
Google analytics
Adobe Illustrator
Adobe Photoshop

Entreprises

  • AccorHotels - Assistante Marketing & Communication

    Paris 2014 - 2015 COMMUNICATION GUIDELINES (Launching of a new graphic charter)
    - Animation of brainstormings meetings
    - Monitoring the progress of the project
    - Relay between the agency W&Cie and the various actors of the Group : AccorHotels brand marketing and expertises’ (Distribution, Procurement, Sales, Recruitment, etc.)

    WEB PROJECT (Revamping the section «Franchise & Management» on AccorHotels website)
    - Realization of a benchmark
    - Web integration

    EVENTS (Ensuring AccorHotels visibility in major worldwide hotel investment conferences)

  • Groupe Marie Claire - Junior Advertising Manager

    Issy Les Moulineaux 2013 - 2014 - Phone prospecting
    - Analysis of customer needs and specificities
    - Animation of customers meetings
    - Management of advertising campaigns

Formations

  • Université Paris Dauphine

    Paris 2012 - 2015 Business Development

    Avec une forte composante stratégique, marketing et commerciale, le parcours Business Development forme des managers opérationnels qui auront pour principale mission le développement d’affaires au sein des entreprises. Cette formation nous apprend à gèrer l’expansion de son entreprise vers de nouveaux marchés, développer et mettre en œuvre des produits répondant aux besoins spécifiques des clients
Annuaire des membres :