Lena ROSPAPE

En résumé

Entreprises

• Etam Group - Export Sales & Marketing Coordinator

  2019 - 2019 4 months Drive the seasonal commercial & marketing strategy for franchisee partners in 10 countries (Eastern Europe, Russia & India)
  * Adapt the product categories to every market & reach the seasonal B2B sales objectives (international tradeshows)
  * Build a reactive marketing action plan and ensure the international brand alignment (events & promotional campaigns)

• Printemps Group - Store Manager Assistant

  2018 - 2019 Store Manager Assistant - Printemps Group - -------
  12 months Drive the store's commercial & marketing activities and ensure more than 50 brands identities (Fashion & Luxury)
  * Mentor & educate 8 sales associates with brands identity criteria and reach the weekly sales objectives
  * Ensure the smooth running of trade promotional activities (new collections launch, special sales, brand events, activations)
  * Develop the store's visibility supporting the organization of promotional events and running social media campaigns

• YellowKorner Premium Art Photography - Global Retail Marketing Coordinator

  2016 - 2016 6 months Drive the commercial & marketing strategy on the international markets: 80 POS (Europe, Asia, North America)
  (internship)
  * Support international partners with the execution of marketing and commercial activities (adaptation to local needs)
  
  * Organize 2 international workshops with sales associates and store managers (retail excellence & customer experience)
  
  * Collaborate closely with the marketing department (brand awareness, promotional events, tradeshows, partnerships)
  
  * Track retail & products performances and realize weekly & monthly reports (KPI's analysis, competitive market studies)

• Ritz-Carlton Hotel - Sales & Marketing Coordinator

  2015 - 2015 Ritz-Carlton Hotel (AAA Five Diamond) - -------
  6 months * Enhance the customer experience through the optimization of F&B service quality (Maison Boulud & Dom Perignon Bar)
  (internship) * Contribute to the 2016 marketing plan and realize international competitive market studies (Canada, USA, Mexico)
  
  * Increase customer base and strengthen B2B relationships with strategic key accounts (agencies, wholesalers, companies)
  
  * Take part in the organization and the smooth running of VIP corporate and promotional events (Receptions, Congresses)
  o Champagne Yelloweek in collaboration with Veuve Clicquot
  o Grand Prix Formula 1 annual party in collaboration with Moët & Chandon (limited to 500 tickets/ 400$ min price)

• Jardin Tropical Hotel - Sales & Marketing Coordinator

  2014 - 2014 6 months * Support the promotional and digital marketing strategy, realize international competitive market studies, VIP events
  (internship) o Golf Tournament in collaboration with the Ritz-Carlton Abama & sponsored by Heineken
  
  INTERNATIONAL EDUCATION

Formations

• Wine And Spirits Education Trust

  Paris 2020 - 2020

• Kedge Business School (Bordeaux)

  Bordeaux 2016 - 2017 Masters Degree
  
  annual students' competition: planning the activation of an innovative brand project for Unilever
  Master thesis: « Global strategies in the Arts & Culture Industry » based on Yellow Korner business model

• BIMTECH Institute (Delhi)

  Delhi 2015 - 2016 Masters Degree
  
  Volunteer in an orphanage: language courses and educational support - Greater Noida, India

• Universidad Rey Juan Carlos (Madrid)

  Madrid 2014 - 2015 Bachelors Degree
  
  Bachelor thesis: « Marketing of touristic destinations: the brand Spain »

• Kedge Business School (Bordeaux)

  Bordeaux 2011 - 2013 English-Spanish program (IELTS British Council Exam) - Business Project: « The European Wine Route »

• EF (Education First) Centre International De Langues (Londres)

  Londres 2010 - 2011

Réseau

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