Leopold CHAGOM

En résumé

Entreprises

• UNIPAL CWA (FMCG) - Modern Trade Supervisor

  2014 - maintenant Report to Managing Director in charge of Marketing.
  
  Responsibilities:
  
  * Deal with key customers for setting objectives and monthly tracking performance ;
  * Co-operate with marketing to define merchandising standard ;
  * Suggest marketing calendar for Key account ;
  * Monitor and follow up the cash collection with the team ;
  * Provide Monthly Sales Report and credit Analysis by customer ;
  * Maintain and develop good business relations with key customers ;
  * Made consumer promotional programs that drive sales volume ;
  * Monitor and react to competitor activity in Outlets.
  
  Achievement:
  
  * Experiment MERCHANDISING TEAM to support Key Account in sales and visibility ;
  * Increase Modern Trade sales by 8% in 6 Months

• UNIPAL CWA (FMCG) - Senior Marketing Executive

  2012 - maintenant UNIPAL CWA (FMCG) - Marketing Strategic & Planning
  Report to Managing Director in charge of Marketing.
  
  Responsibilities:
  
  * SPOC between different departments to ensure alignment on initiative plan development ;
  * Develop sales and in store fundamentals to achieve distribution, shelving and visibility goals,
  * Market analysis via ongoing field/competitors monitoring,
  * In-depth shopper understanding, using all available tools including Customer Relationship Management,
  * Full sales analysis at all level to provide ongoing and detailed input to Product Supply forecast,
  * Analyze and provide coverage and distribution report by salesman, per branch, per brand,
  * Provide support to sales team on brand information and awareness,
  * Work with Agencies (ATL and BTL) on Marketing and Communication activities.
  
  Achievement:
  
  * Set Up DATA SERVICE to support marketing & sales decision with data (1 data analyst and 4 data entry)
  * Lead the launch of ORAL-B Brand (Tooth Paste and Brush) and gain 11% of market share in one year

• RINGO-GROUP SA - Customer Service Executive & Business Intelligence Executive

  2011 - 2012 RINGO-GROUP SA (Internet pure player)- Coverage:
  Report to Managing Director.
  
  Responsibilities:
  
  * Measuring and tracking customer satisfaction ;
  * Make actions plan to improve customer service ;
  * Monitoring customer's consumption and development,
  
  - 1 -
  
  * Customer Care and Technical Support (with example survey and monitoring forms) ;
  * Collect and Analyze data from Call Center ;
  * Respond to customer's messages promptly & keep them informed ;
  * Handling Customer Complaints ;
  * Monitoring and report on top five customer service metrics (Time with Customers - Customers retention
  - Time of response - ARPU - Churn)
  * Analysis to anticipate on client's needs.

• RINGO-GROUP SA - Business Intelligence Executive

  2010 - 2011 RINGO-GROUP SA (Internet pure player) - Coverage:
  Reporting to Marketing & Sales Manager
  
  Responsibilities:
  
  In close collaboration with the Sales team (Regional Field Manager: corporate and mass market)
  
  1. TRACKING
  
  * Internal Data analysis ;
  * Segmentation of Ringo consumers
  * Internet Market Tracking KPIs
  * Tracking of competitive activities
  * General Monitoring of Ringo's figures
  
  2. MARKET RESEARCH (Drive by TNS-RMS Cameroon: Marketing Research Agency)
  
  * Usage and Habit Survey
  * Segmentation Survey
  * Satisfaction and loyalty survey
  
  3. REPORTING AND ANALYSIS
  
  * Periodic Tracking: Distribution Tracking, Price Tracking, Brand Tracking ;
  * Competitive Report ;
  * Identification of best practice by categories
  *

• RMS Cameroun - Trainee Research executive

  2007 - 2010 Report to Senior Research Executive
  Some types of projects carried out
  
  * U&A (General Consumer Survey) : Mobile Telecommunication, Tobacco ;
  * Satisfaction and loyalty survey

Formations

• ECOLE SUPERIEURE DES SCIENCES ECONOMIQUES ET COMMERCIALES (ESSEC) (Douala)

  Douala 2003 - 2008 Diplôme d'Etudes Supérieures de Commerce

• Higher School Of Economics And Commerce (Douala)

  Douala 2003 - 2008 Post Graduate Diploma
  
  ESSEC (Higher School of Economics and Commerce), of University of Diplôme d'Etudes Générale de Commerce
  Douala
  
  
  Others training (seminars)
  
  RINGO-GROUP
  
  * Make action plan to improve customer service ;

• Higher School Of Economics And Commerce (Douala)

  Douala 2003 - 2008 Diplôme d'Etudes Générale
  
  Others training (seminars)
  
  RINGO-GROUP
  
  * Make action plan to improve customer service ;
  * Tracking System and SQL (Structured Query Language)
  
  
  Associatives Experiences

Réseau

• Engelbert CHAGOM KOMGUEM