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Touchpoints
- Manager
2014 - maintenant
Touchpoints is a specialized last mile marketing strategies star up. The touchpoints represents our battlefield. Our main objective is how to optimize the cost of the unique contact using a precise targetting strategy and the proper actions.
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SAMSUNG ELECTRONICS
- Corporate Marketing Manager
Saint-Ouen Cedex
2011 - 2013
o Brand Keeper of Samsung
o Development of the marketing strategy of Samsung in Tunisia and Libya (Mobile, Home Appliances, TV and IT)
o Design, implementation and supervision of the communication activities (Tunisia / Libya)
o Agency manager (media, PR, Communication and BTL)
o Retail marketing manager
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TUNISIE TELECOM
- Head of Communication and Advertising Department
2009 - 2011
o BTL marketing strategy implementation
o Design, implementation and supervision of all BTL operations of the brands Tunisia Telecom and Elissa 2009 and 2010
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Le Moteur
- Marketing and communication manager
Tunis
2007 - 2009
Car dealers : Fiat, Hyundai, Iveco, Mercedes-Benz and Mitsubishi
* In charge of the entire communication strategy
* Assistance of the brands managers in setting annual targets and control flow
* Research, analysis and market data: financial, technological, demographic ...
* Analysis of market reactions
* Reporting on activities on a periodic basis to HQ
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Publicis Algeria
- Managing Director (intérim)
2006 - 2007
* Accounts dealt with : Ifri, Soumam, P&G, Sanofi Aventis, Djezzy
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Kalima
- General manager
2003 - 2007
Specialized communication agency
* Written Communication (consumers magazines, internal revues, publications)
* PR : press relations and public management (Henkel, Tunisair, European Union)
* Event ( Nestlé, Henkel KGaA, Lg Electronics, France Telecom, Emaar, Grandi
Nave Veloce, Eruopean Union, Oneteck, ATB, SFBT, Carrefour, the Malaysian
Ministry of Tourism, P&G, Renault ...)
* Crisis Communication (France Telecom)
* Promotional Communication (Conceptualization promotions and contests,
coordination with regulatory bodies (advocacy organization of consumers,
ministries...) and support the legal defense of the organizers
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FCA!
- Group leader & Media Coordinator
Lille
2001 - 2003
Advertising agency
Accounts dealt with :
* Food, consumer products and high-tech.
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FCA!
- Account manager
Lille
2001 - 2001
Advertising agency
Accounts dealt with :
* Re-launch of Schwarzkopf, Promotion for dyeing kit Soyance and Brillance, follow
up the leading brand in notebooks Selecta, Follow up CDS, Triki
Internship :
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Med Media
- Study and media development responsible
2000 - 2001
