Lika GOLDMAN

En résumé

Entreprises

• Boomerang Pharmaceutical Communications - INTERNATIONAL DIGITAL ACCOUNT MANAGER

  Basel 2014 - 2014 * 20 web and mobile projects for the overall audience 50,000 users all over the world ;
  * Organized team work of 5 to 10 people per project ;
  * Top management level client service and relationship building (Novartis AG HQ) ;
  * Design and IT briefs, consultancy on UX design and content, budget estimation, subcontractors management

• Freelance - DIGITAL CONSULTANT & PROJECT MANAGER

  2013 - 2014 * Multiplatform digital communication strategy (branding, advertising) ;
  * Web/mobile product development
  * Social media strategy ;
  * Clients: Pernod Ricard, Pepsico, Unilever and a number of digital start ups

• BBDO Group - DIGITAL STRATEGIC PLANNER

  2010 - 2013 * ATL and digital communication strategies (incl. social media strategies, web applications and special projects) ;
  * Consumer research, competitive reviews, finding and formulating insights, designing consumer journeys ;
  * International network projects (France, UK) ;
  * Clients: Procter&Gamble, Unilever, IKEA and Carlsberg

• Publicis Group - JR STRATEGIC PLANNER

  2009 - 2010 * Assisting senior planners with creative briefs, strategy development, research and trendwatching ;
  * Clients: Coca-Cola, Heineken, Sanofi, Ehrmann

• Shandesign - DIGITAL MANAGER

  2007 - 2008 * Corporate site development, social media management

• REN TV - INTERACTIVE PROJECTS MANAGER

  2006 - 2007 * Web and mobile projects development and maintenance, official site's editor-in-chief

Formations

• Lomonosov Moscow State University (Moscow)

  Moscow 2005 - 2011 Master
  
  Specialization - advertising and PR.
  Department of New media.
  Thesis work on cross-cultural communication topic.

Réseau

Pas de contact professionnel