Mes compétences :
Brand Strategy
Integrated Marketing
Digital Marketing, Social Media
Partnerships,
Market research & insigjts
Business Development
Entreprises
EUROSPORT
- Head of Marketing Strategy & Partnerships
Issy-les-Moulineaux2009 - maintenantDefinition and implementation of the marketing strategy (B2B & B2C) for Eurosport global platform (TV channels, websites, OTT, mobile).
Responsible for the development and implementation of the media strategy, media planning, development of creative concepts and artwork.
Plan, initiate, drive and execute traditional and digital global marketing campaigns.
Coordination of the global marketing team including 50 people across 10 offices in Europe & Asia Pacific.
Elaborate strategy with commercial teams for renewal and renegotiation with affiliates.
Responsible of the cross promotion strategy with Discovery global platform.
Development and management of key pan-European partnerships :
IOC, UEFA, MLS, NHL,WTA, FIS, FINA, Yahoo, FT , BBC World, Panasonic
