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Travelworks-PC Voyages
- Directeur Marketing/Vente
2016 - maintenant
En charge de la commercialisation au Québec et à l'international de logiciels pour l'industrie du voyage à destination des agences de voyage et des tours-opérateurs.
Fonctionnalités :
* Gestion de la facturation, de la comptabilité
* CRM clients
* Réservation en ligne
* Marketing-messagerie-confirmation
* Rapports avancés
* Intégration avec les principaux logiciels de réservation de l'industrie
etc.
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Self-employed
- International Business Consultant - Technologies
2011 - maintenant
International marketing and export management services for European companies targeting Quebec/Canadian markets:
• Market validation
• Set-up of business development strategies
• Development of distribution networks
• Project coordination in international environments).
Industries: mobile marketing (mobiles application –mobile websites), customer flow management, mobile device charging stations…
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À mon compte
- Consultant développement d'affaires internationales - Technologies
2011 - maintenant
Activités de marketing international et de développement d’affaires à l’export pour des entreprises européennes de technologie visant une expansion nord-américaine, en particulier au Québec/Canada.
► Validation de marché, adaptation de produits, d’outils marketing
► Élaboration de stratégies de développement
► Exécution du plan d’action (mise en place de réseaux de distribution, prospection de comptes clés, coordination de projets dans un environnement international)
Secteurs : logiciels, marketing mobile, gestion des flux clients, bornes de recharge appareils mobiles…
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Octopus ITSM (logiciels ITIL - Service Desk - en mode SaaS)
- Directeur Marketing
2010 - 2011
► Gestion de l’ensemble des activités de marketing opérationnel en ligne et hors ligne et encadrement de personnel marketing
► Développement de partenariats avec des revendeurs (Asie-Afrique…)
► Support au personnel de vente
Secteur : logiciels de gestion – Services TI
Segments de marché :
- Santé
- Éducation
- Mairies,
- Infogérance (services TI)
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Octopus ITSM (Helpdesk - Service Desk - ITIL software)
- Marketing Manager
2010 - 2011
• managed of all international marketing activities : on-line and off-line (market segments: healthcare, cities, education, IT outsourcing)
• supervised the telemarketing team - conception of the team’s support tools
• organized tradeshows / seminars / conferences / webinars and coordinated with speakers
• created marketing tools: flyers, press releases, exhibiting booth, web site revamping,...
• set-up promotional campaigns in view of customer retention and prospect acquisition
• defined social media strategies to focus on a targeted audience and drive contacts to key landing pages
• conducted automated marketing campaigns to « mature » leads, reduce sales cycle, improve the customer conversion rate
• developed partnerships with resellers on certain areas (Asia-Africa…) and supported their local marketing strategies
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Intema Solutions - Services de E-Marketing
- Chargé de Projet Senior
2009 - 2010
► Gestion de projet
► Gestion de comptes majeurs
► Mise en place de stratégies de marketing croisé (B to B, B to C)
► Supervision d’équipes
Secteur : agence web
Segments de marché :
- Logiciel
- Finance
- Média
- Telecom
- Retail
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Intema Solutions - E-Marketing Services
- Senior Project Manager
2009 - 2010
• set-up cross-marketing strategies (B to B and B to C) through email campaigns, e-newsletters, contests, website performance, customized CRM software, mobile phones, interactive kiosks, social medias
• built and maintained prospect database thanks to effective permission based strategies and maximized Opt-In results
• optimized content personalization and targeting in order to deliver the right message to the right market segment
• offered consulting services to increase visibility, persuasion and customer conversion
• analysed ratio performance and email metrics (Delivery, Open, Clic, Call to action, Bounce, Unsubscribe rates), improved ROI by cutting operational costs and reducing standard marketing activities
• successfully managed in various sectors (REtail, Finance, Telecom, Insurance, Technologies...)
• supervised projects involving production team in Vietnam
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Orion Software - Logiciels de gestion des locations
- Marketing Manager
2007 - 2009
► Gestion de l’ensemble des activités de marketing opérationnel en ligne et hors ligne (équipes de télémarketing, salons internationaux, adwords, publicité magazines, campagnes courriels etc.)
► Encadrement de personnel marketing
► Support au personnel de vente
Secteur : logiciel de gestion des locations
Segments de marché :
- Construction
- Audiovisuel
- Événementiel
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Orion Software - Rental Management Software
- Marketing Manager
2007 - 2009
executed and supervised international marketing strategy (North-America, Latin-America, Europe, Middle-East)
• planned and took care of international exhibitions and seminars (20 shows yearly), reduced Cost Per Prospect by 25%
• created marketing tools: brochures, ads, in-house documents, press releases, website content, telemarketing speeches…
• managed a team of 7 telemarketers, supported 5 representatives, set-up geographical segmentation per rep
• built prospect database, conceptualized tracking documents and analysed performance indicators per market segment
• increased the number of qualified leads by 80% and targeted suspects by 100% within a year
• organized market intelligence analysis and managed Emarketing activities : directories, blogs, email blasts, web indexing
• defined and supervised cross-marketing activities in accordance with global strategy and budgets
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Declic Export Ltd - Export Management Services
- International business consultant
2003 - 2007
• launched the company and assumed day-to day management
• managed several business development projects (Germany, Austria, Belgium, United Kingdom, France, Canada…)
• analyzed and conducted a technology transfer project between North-America and Europe (seafood sector)
• coordinated a project of production under license in Canada for a European company (frozen sector)
• set-up distribution strategy for a Canadian importer of European espresso machines, selected, trained and motivated sales people, created initial marketing kit
• finalized distribution agreement with a Canadian importer of organic products
• analysed several food sectors such as: organic, seafood, energy drinks, ready to eat meals, wines and spirits, pet-food, pastry, sauces and condiments…
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Declic Export Ltd - Services de gestion des exportations
- Consultant développement international
2003 - 2007
Activités de marketing international et de développement d’affaires à l’export pour des entreprises européennes agroalimentaire visant une expansion nord-américaine, en particulier au Québec/Canada et des entreprises canadiennes visant une expansion en Europe.
► Analyse de marché, développement d’outils marketing
► Élaboration de stratégies de développement
► Exécution du plan d’action (mise en place de réseaux de distribution, projets de transferts de technologie, coordination de projets dans un environnement international)
Secteur : agroalimentaire
Segments de marché :
- Produits prêts à consommer
- Produits biologiques
- Produits de la mer
- Machines à espresso
- Etc.
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Cosmopole Communication - Translation services
- Sales Manager
2001 - 2002
• identified new lucrative targets and increased the number of customers by 20% within 6 months
• actively established new business contacts through participation in targeted events
• coordinated the deliverables with freelancers
• created trade documentation and participated in the creation of the corporate website
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Cosmopole Communication - Services de traduction
- Directeur des ventes
2001 - 2002
► En charge du développement d’affaire des services de traduction
► Gestion des pigistes
► Outils marketing
Secteur : services de traduction
Segments de marché :
- Finance
- Banque
- Assurance
- Valeurs mobilières
- Courtiers
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Objectif Québec (Non Profit) - Tailored services to immigrants
- President and Founder
2000 - 2007
Non-profit organization which is recognized by the French speaking Consulate Authorities and Quebec Immigration Department as a privileged interlocutor for immigration and integration issues in Quebec - www.objectifquebec.org
• supported new French-speaking immigrants in Quebec (more than 3000 members within 7 years)
• managed a team of 30 active volunteers
• set up development strategies and launched new targeted services: discussion forums / awareness of cultural differences, networking and leisure activities, monthly newspapers, benefits and privileges program for members (ex: access to a credit card without any credit history in North-America, to insurance services at preferential rates, discounts in retail stores…)
• initialized partnerships with sponsors of interest, organized events, obtained fund-raising
• coordinated activities with other organizations dealing with immigration
• conceptualized in-house electronic tools: website, in-house database
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DAB Multimedia - Logiciels de droit corporatif
- DIRECTEUR MARKETING/VENTE
1999 - 2001
► En charge du développement d’affaire des logiciels
► Outils marketing
Secteur : logiciels pour juristes (droit corporatif)
Segments de marché :
- Avocats
- Notaires
- Services juridiques
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DAB Multimedia - Corporate law software
- MARKETING/SALES MANAGER
1999 - 2001
• increased the number of customers by 30% and handled the technical support
• launched a promotion program leading to subscription periods multiplied by 3 among 75% of the major accounts
• adapted product range to the French market in collaboration with a local partner and elaborated distribution partnership
• concluded an alliance with a Canadian firm specialized in corporate services
• conceptualized an in-house software for customer management
• designed a business plan as part of an international development project
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Groupe Arrivé - Industrie agroalimentaire
- Chef de zone Export - Agroalimentaire
1992 - 1999
En charge du développement d’affaire en Europe du Nord (Allemagne, Pays-Bas-Autriche)
► Gestion de comptes majeurs (retail, circuits spécialisés…)
► Animation de réseaux de distribution
► Coordination transport/logistique
► Adaptation de produits, lancement de gammes
Secteur : agrolimentaire
Segments de marché :
- Retail
- HRI (RHD)
- Home Service
- Grossistes
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Arrivé Group - Food Industry
- INTERNATIONAL MARKETING/SALES EXECUTIVE
1992 - 1999
• increased revenues from $ 5.7 million to 18 million over 7 years
• developed European markets: marketing strategy based on lucrative market identification.
• created several new value-added products adapted to the local needs leading to a booming profit growth (new recipes, packaging, presentations…).
• created specific trade-brochures and balanced marketing budget: planned exhibition expenses, promotion activities, brand loyalty concepts.
• emphasized client relations and built close partnerships in various distribution networks (industry, supermarket chains, catering, restaurants, home service…)
• selected reliable carriers respectively leading to a 50% more efficient shipping system and 10% decrease in transportation costs
• represented company actively during international trade-shows (SIAL, ANUGA…)
• participated in the creation of a German branch
