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Lisa CAILLAUD

MONTREAL

En résumé

With a Master’s Degree in Marketing combined with 4 years of experience in Digital Marketing, I am a self-driven enthusiastic and committed individual.

Very much at ease juggling online media platforms, I love shaping beautiful and engaging brand messages to drive user engagement and increase website traffic.

I have studied and worked in France, Germany, the US, Canada and now Sweden. I am therefore very comfortable in international work environments and I am fluent in English, French and German.

Mes compétences :
Publicité
Category Management
GMS
Agroalimentaire
Marketing
Grande Distribution
Communication
Trade Marketing

Entreprises

  • Educations Media Group - Digital Marketing Manager

    2016 - maintenant EMG is the market leader of education marketing and runs the world's biggest websites and search engines for education and training.

    The group is specialized in creating custom marketing campaigns for education providers around the world and essentially serves as a connection point between education seekers and education providers.

  • Visicom Media - Marketing Coordinator

    2013 - 2016 Responsible for planning online marketing campaigns and writing content for web, social and print media. Working daily with the design and web team on the creation and implementation.
    • Keep the web community captivated on Facebook, Twitter, Google+ & LinkedIn
    • Build engaging websites & high converting landing pages using Optimizely
    • Manage SEM and SEO campaigns through Google Adwords and Bing Ads
    • Track marketing campaigns, prepare performance analysis reports and make recommendations
    • Manage email marketing campaigns on MailChimp
    • Ensure product branding through consistent messaging in print and online creative
    • Work closely with management to develop and launch new web marketing initiatives
    • Coordinate marketing events and tradeshows in North America
    • Monitor marketing projects and ensure quality of deliverables
    • Innovate and identify new opportunities with new clients, partners and markets

  • Green Seed France - Marketing Coordinator

    2011 - 2012 Implemented communication strategies through multi-media campaigns to build a strong online community. Managed online presence through website development and social media positioning along with the creation of newsletters, contests & web banners.
    • Built a community from scratch and brought the no. of Facebook Likes up to over 30 000
    • Raised product awareness by making the website more interactive and dynamic
    • Increased participation by 75% to online competitions
    • Improved quality and consistency of editorial content among all channels
    • Doubled the client’s consumer database

    Handled press and consumer relations through event management, press releases and advertorials.
    • Over 100 press cuttings within 6 months in magazines matching the target audience
    • Organized events with original format (cooking demonstrations in the press offices, ephemeral events)

  • ESSEC MA - Assistante Chef de Projet Marketing

    Cergy-Pontoise 2010 - 2011 Assisted on marketing campaigns for corporate training projects.
    • Acted as a resource person between international clients and the company
    • Coordinated the creation of communication materials: brochures, newsletters, educational material
    • Organized a benchmark seminar in Finland intended to 50 managers
    • Completed projects under tight deadlines and developed abilities to work in a face paced environment

  • Missouri Southern State University, United States - Communications Coordinator

    2009 - 2009 Handled the communication of the International Institute through events, web and social media management.
    • Developed strong interpersonal relations through projects coordination with partners and suppliers
    • Improved design on communication materials (brochures, posters, newsletters, etc.)
    • Initiated the creation of a follow-up system to monitor results (press cuttings, number of registrations, etc.)

Formations

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