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Rawbank
- Branch Director
2013 - 2016
Lead the strategic growth of the biggest branch in DR Congo with management of 275+ people. Spearheaded change branch-wide, establishing new strategic direction, and building strong leadership team. Devise and execute strategic and tactical action plans focused on improving financial, operational and commercial performance, establishing long-term business growth, and building top-performing team to drive achievement of objectives.
Key Accomplishments:
• Successfully execute a turnaround strategy that delivered business growth of 74% on one key segment.
• Grew SME customer base by 25+% through extensive market segmentation, competitive commercial approach and competition analysis.
• Lead management team in identifying and correcting critical problems; reduce and streamline overhead expenses, strengthen product gross margins, overhaul and improve operating processes and systems, resolve quality issues, and differentiate service and product lines.
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EXECUTIVE INTERIM MANAGEMENT / EXECUTIVE CONTRACT
- Executive Interim Manager / COO / CCO / MD
2009 - maintenant
4G LTE Greenfield start-up
(Confidential)
Advised on launch and entry into emerging market. Managed start-up in the delivery of a full-range of business services - innovative business model, strategic business planning, corporate strategy, development and financing; brand positioning, marketing, sales & distribution strategy and strategic finance; organizational design; devise of a complete portfolio of B2B and B2C services and solutions, enabling specific approaches across various customer segments.
Telco/ICT SPV
(Confidential)
Explored the feasibility to establish a cost-effective fibre optic and wireless network and develop state-of-the-art data centre with Mobile, Fixed, VAS, Quadruple Play and managed services in emerging market. Analysed business requirements and market trends and identified business opportunities – Incorporated results to create company strategy for building a strong value proposition and competitive service and solutions portfolio.
ICOMS
Commercial and Operations Director
Tasked to advise ICOMS’ Board on business direction. Turned around an underperforming organization in the ITS/ICT industry, streamlining business units around a coherent commercial, marketing, technology and operational worldwide strategy, restoring profitability, producing higher-than-market revenue gains, winning market share in strategic international regions by achieving a 40% revenue growth and delivering double-digit EBITDA growth on an 18-month executive interim management assignment.
Key Accomplishments:
• Executed a turnaround strategy that grew revenue by 40% in 18 months.
• Drove the Brand revitalisation strategy and implementation, improved sales & distribution efficiency, established strategic partnerships, led the development and launch of innovative products and new market development and implemented smart pricing strategy resulted in a 50% sales growth.
• Monitored latest trends to anticipate customer needs to kick-off future developments for business opportunities.
• Oversaw marketing communications including branding, PR, advertising, trade and road shows, market research management and marketing materials. Engaged and worked closely with PR, Communications and Advertising agencies and with the Medias.
• Streamlined operations and technology; improved customer service delivery and business processes.
BTC (Botswana Telecommunications Corporation)
Group General Manager Commercial
Fixed – Mobile – Broadband/Internet – Wholesale/Carrier Services – International BD and Strategy Development – Marketing/Communication – CRM/Customer Care – Billing
Appointed to grow business revenue and profitability in the B2B/B2C segments, to build a strong brand, expand national and international footprint and built strategic partnerships and alliances. Fostered new vision and strategies, which drove a performance and service-delivery culture. Devised a well-received strategic plan balancing long-term shareholder value maximisation with short term business results..
Key Accomplishments:
• Successfully executed a 2010 turnaround strategy that successfully grew revenues to €110m (23% growth) and €20m+ profitability (43% growth).
• Grew customer base 40% through extensive market segmentation and competition analysis, enabling specific approaches across different segments and customer profiles.
• Stimulated acquisition, retention & usage through development of customer value proposition, sales & distribution revamping and turnaround, pricing redefinition and informed communication & promotion plan aligned with new customer base segmentation.
• Opened new revenue streams by launching unified communication, mobile centric payment systems, Social Media and mobile Marketing platform, successful affordable managed services, innovative products and Enterprise solutions.
• Grew coverage across African continent, including secured numerous lucrative contracts as substantial €5m contracts with leading Zambia and Zimbabwe.
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BIA Central Africa
- General Manager
2007 - 2009
€20m revenue organisation - automotive, power generation and heavy equipment - over 100 employees
Led strategic growth and drove significant efficiency and service delivery improvements. Devised a well-received 3-year strategic business and marketing plan and drove its operational execution. Provided high-level, hands-on support and motivation to the team while continually streamlining processes and operations to ensure top levels of efficiency.
Key Accomplishments:
• Increased new business sales to €4.5m and €2.3m after-sales business (62% revenue growth) by reorganising organisation-wide structures and strategies through enhancing team capability and market segmentation.
• Conducted extensive external market analysis, competition watching and benchmarking to drive substantial improvements within the organization; launched innovative contracts with Telco operators and banks, winning new customers and positioning after-market customer team as a future market leader.
• Reversed negative cash flows through implementing procedures, order and spend authorisation processes, instituting a comprehensive financial dashboard consisting of targeted KPI’s, increased profitability by 25%.
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Entracell (EMEA)
- Managing Director
2005 - 2007
Start-up in the mobile and broadband business
Established and executed all business, brand, marketing and financial planning, and innovative sales, distribution, marketing and communication strategies to launch in 2006 successful new entity in Africa and in Europe. Negotiated lucrative procurement and sourcing contracts with EMEA suppliers, service providers and vendors.
Forced to file the company for bankruptcy due to the swindle of one of the shareholders.
Key Accomplishments:
• Negotiated and secured €200k stock investment which saw entry into African markets and lucrative agreements with major African telecom players, achieving more than €500k t/o in Q1 Year 1 of business activity.
• Drove market segmentation strategies targeting rural areas and untapped markets boosted sales to €500k.
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Fonebak
- EMEA Director
2002 - 2006
o Achievement of 2-year financial targets within 12 months and exceeding €10+m revenue in Year 1;
o Successful design, development and implementation of B2C/B2B sales, marketing & distribution plans with Telco operators;
o Successful negotiation of partner agreements with major operators and retailers across EMEA;
o Closed a €1m deal with a major operator in Africa in the aim of bridging the digital divide through the provision of affordable communications to untapped segments of the population.
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Belgacom
- Product Sales Specialist - Senior Manager
Bruxelles
2000 - 2002
ICT/Telecom Solutions (Fixed and Mobile, Broadband, mobile technology integration,...)
Appointed to grow sales and market share. Demonstrated abilities across all areas of Sales & Distribution Management, Business Development and Project Management in Telco/ICT solutions encompassing commercial plan, commercial strategy formulation and implementation, conducted extensive market and competitor analysis, enabling specific approaches across different segments and customer profiles.
o Achieving average 20% average annual growth building significant market share growth and led a high-performing 10-Account Manager team.
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Tenovis (Bosch Telecom)
- New Business - Sales Unit Manager
1995 - 2000
• Appointed to grow business revenue, market share and profitability. Directed organisational activities which have surpassed all business targets.
• Demonstrated abilities across all areas of sales, distribution & marketing management, business development and change management in telecom equipment and solutions business with Telco/ICT integration, exceeding €15m revenue target encompassing business plan, marketing plan, strategy formulation and implementation. Leadership of high-performance 20-staff members.
• Led organizational change and internal processes improvement.
