Lorette BAEUMLÉ

En résumé

Entreprises

• FRANCESCA DEVELOPPEMENT - Marketing Manager

  2015 - maintenant • Develop end-to-end marketing strategy for French, Switzerland and UK markets, strategic and appropriate metrics application
  
  • Create and implement strategic external communication plan directed for company customers and stakeholders
  
  • Launch of new products and initiatives in keeping with the corporate process
  
  • Provide consistent communication including dashboards and reports outlining quantifiable results, campaign ROI, program analyses and recommendations to senior management
  
  • Accompany of the brand in its development inside Areas - the international brand of Elior Group - global number 3 in travel catering : Airports, railway stations and motorway services
  
  • Oversee a team of trainees to plan and execute demand generated activities : seminars, conferences, email, direct mail

• FRANCESCA DEVELOPPEMENT - Operational Marketing Coordinator

  2012 - 2014 • Develop company advertising for appropriate media outlets and manage the company’s trade show and event calendar
  
  • Implement the plan of strategic external communication directed towards company
  customers and stakeholders
  
  • Coordinate press releases, company website content, external and internal promotion of the company’s image
  
  • Work to product guidelines and ensure consistent adherence for all marketing materials and activities

• GALVmed - Project Manager

  2011 - 2011 • Organisation of the West African Economic and Monetary Union (WAEMU) seminar in Ouagadougou for the account of the Global Alliance for Livestock Veterinary Medicines
  
  • Planning the conference program, searching venues, providing catering services, correspondence with participants and performers, on-site registration, assisting through out the conference, general administration

• ACREQ - Festival d'art numériques ELEKTRA / Montréal (QC) - Partnerships and communication facilitator

  2011 - 2011 • Communication events/exhibitions management and monitoring throughout the Festival
  organisation : Sponsors searching, Press releasing, promotion with advertising space purchasing
  
  • Logistic monitoring of international artists and participants - catering, transports, accomodations
  
  • Overseeing volunteers - 30 people

• Agence COSM - Fundraiser and communication developer

  Vannes 2007 - 2009 • Prospecting companies > 20 employees / mandatory to employ 6% disabled workers.
  
  • Raising funds for projects of regional investments in alternative or adapted mainstream companies : > 800 K € / 3 years
  
  • Motivating and facilitating supporters to enhance and maximise the funds they raise
  
  • Inspiring new applicants to raise money, while maintaining and developing relationships with existing supporters > 80 companies from 20 to more than 500 employees
  
  • Implementing individual and corporate supporter recruitment strategy
  
  • Writing applications and mail-shots, direct mailing to reach a wide range of potential and current donors

Formations

Pas de formation renseignée