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Louis LETERRIER

PARIS

En résumé

9 ans d'expérience professionnelle dans le département marketing d'une entreprise au rayonnement international

Maîtrise de la vie du produit depuis sa conception jusqu'à sa commercialisation :
- développement produit, tests consommateurs
- stratégie prix, canaux de distribution
- gestion d'un budget promo
- analyse de données : rotations magasin, parts de marché, veille concurrentielle : GfK, Nielsen

Expérience de management (6 personnes), bilingue anglais.

Mes compétences :
Marketing Research
SAP BW
SAP
Marketing
Microsoft Office
Management de projet
Social network

Entreprises

  • Sony France - Chef de Produit

    2014 - maintenant

  • Sony Europe - European Product Manager - Personal Audio accessories

    Puteaux 2008 - 2014 • Product strategy: in charge of the whole product development process: concept definition, technical tests, business and strategy analysis, value added partnerships and commercialization
    • Product management: responsible of forecasts & sales follow-up, define budget & achieve KPI (NS, profit, stock), implement pricing strategy by monitoring European markets, create management reports
    • Market intelligence: market analysis (GfK, sell-through), competition benchmarking
    • Communication: define global category communication, handle both below the line (brochure, POS material) and above the line (PR, press & online advertising campaign
    • Maintain close relationships with Tokyo HQ and European sales companies
    • Logistic support: orders & stocks follow up (SAP), supply chain issues

  • Sony Europe - European Product Manager Assistant - Memory Stick

    Puteaux 2007 - 2008 • Market intelligence: price analysis per retailer/brand in each European country (IFR), market analysis (Gfk), sell-through reporting tool creation, competition benchmarking
    • Partnership: develop efficient collaboration with sister (SCEE, Sony Music) & outside companies (EA games, Gameloft), to create on-pack promotions
    • Communication: both below the line (brochure, POS material) and above the line (PR, press & online advertising campaign, mailing)

  • Mars - Sales Support Assistant

    2004 - 2005 • Identification of the sales force’s needs through analysis and surveys
    • Logistic support & development (design, structure) of the Intranet used for key business information (merchandising plans, benchmarking data) exchange
    • Communication strategy about the Sales Web: creation of newsletter, magazine, events.

Formations

Réseau

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