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Lubov KALINKINA

LYON

En résumé

Certified marketing professional (certificate from the Nederland’s University of marketing,NIMA-B - level of Strategic Marketing) with over 10 years in marketing and business development, having strong analytical and marketing skills and capabilities, deep understanding of Russian market functioning, cross-funcitonal understanding of business, covering broad range of experience and projects (strategy, competitor analysis, financial business valuation, risk management assessment, marketing research & analysis, marketing and business plans elaboration and implementation, trade marketing activities, websites creation and promotion, trade shows, digital marketing etc.) on different markets (construction materials, cosmetics & perfumery, telecommunications, lighting equipment, indoor advertising and exhibitions etc.) and type of companies (Russian as well as international ones).

Active life position, result- oriented, enthusiastic and with strong personal skills, able to work independently and as a team player

Specialties and scope of interests: Business development, marketing planning and analysis, business intellegence, international development, strategy, digital marketing

Entreprises

  • chez HN Consulting www.hn-co.com - Marketing, business development

    2013 - maintenant B2B technical consulting company with major focus on construction materials, Mining and Aggregate business.
    The scope of services:
    1) Project management in new mining plant construction (plant size, design- flow diagram/layout/equipment selection; cost estimation (plant and infrustructure), revenue streams, financial valuation (NPV/IRR/PayBack),negotiations and contracts with suppliers, commissioning)
    2) Services for existing operations:
    -performance improvement (marketing, sales, distribution, including logistics; Management and organisation, Extraction and mining methods, Processing performance and efficiency, including energy efficiency)
    -Maintenance System
    -Technical Documentation (localization in French, English, German, Spanish and Russian).
    -Training, Education and Coaching:
    3) Additional services: Due Diligence; Procurement support; Market study and analysis; Translations (technical documentation, reports, presentations, commercial materials, business correspondence etc. )

Formations

  • Higher School Of Economic (Moscou)

    Moscou 1998 - 2003 Bac+6

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