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Ludovic LAO

Courbevoie

En résumé

Mes compétences :
Marketing Strategy & Planning
Creativity
Business Development
International marketing
Brand Management
Communication Strategy
Marketing
Business intelligence

Entreprises

  • Thales - Marketing & communication manager

    Courbevoie 2012 - 2014 Reported to VP Sales & Marketing Defense | Promoted with recognition from VP Sales & Marketing Defense Assistant in May 2013.
    - Prepared country strategic business plan ($4bn).
    - Managed market analysis for continuous business improvement (CRM).
    - Supported market intelligence & sales through strategic communication plan.
    - Developed communication kits (internal/external) to support marketing activities (events, leaflets, newsletters, press kits,...)
    - Managed the «Key Industrial Partners» qualification process (between 5 to 10 partners cases).
  • Air Liquide - Marketing & communication Project Manager

    Paris 2009 - 2010 Established the Healthcare business line Marketing & Communication from product conception to product launch.
    • Prepared Project Initiation documentation.
    • Responsible for costing, forecasting and planning to identify and quantify external risks affecting the project implementation.
    • Ensured best value obtained for the project including supplier base, use of internal and external resources.
    • Maintained and completed Project Key Performance Indicators.
    • Issued detailed and summarized project progress reports.
    • Involved in product design, functionality and quality control.
    • Quarterly & annual sales analysis for key region (Sales forecasting & Clients profitability analysis).
    • Mapping - Data input in order to map customer profitability by area.
  • Rolls Royce (VIP Club) - Event Manager

    2008 - 2008 • Researched, developed and managed high-end events.
    • Managed and created overall marketing and promotional aspect of the company, involving multimedia and website content & design.
    • Organised trade fairs and conferences. (TOP SHOW, Yachts & Private Jets Conferences)
    • Developed partnerships and managing relationship with sponsors. (HSBC, Chambers of Commerce, Air France, etc.)
    • Liaising and coordinating with the marketing director and the team to manage continuous improvement of the event.
    • Telemarketing.

Formations

  • University Of Ballarat (Ballarat)

    Ballarat 2011 - 2012 MBA in International Business

    - Exchange program (double diploma) with INSEEC Paris.
    Creativity & Innovation, Competitive Analysis, International Marketing, Management of Change, E-Business, Project Management
  • INSEEC Masters & MBA

    Paris 2010 - 2012 EURO MBA Marketing Concentration

    - Honors in Marketing unit.
    E-Marketing, International Advertising, Internation Market Research, Sports Marketing, International Strategic Management, Strategic Business Information Management, Luxury and Brand Management, European & International Business Law, Fincancial Analysis
  • FUDAN University (Shanghai)

    Shanghai 2008 - 2010 MSc in Management

    - Exchange program with ICD PARIS.
    Strategy of Globalization, Marketing in China, Custom System of China, Economics in China, Supply Chain Management, Global and Chinese Logistics Management, International Business Management, Environmental Business, Procurement Management, Chinese Business
  • ICD GROUPE IGS (Paris)

    Paris 2006 - 2010 MSc in International Business

    Special partnership with Université du Droit et de la Santé de Lille (Lille II, France) & Fudan University (Shanghai, China)

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