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Madjid BABACI

METZ

En résumé

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Entreprises

  • Nexlot - BR GAMING - Project Manager

    2013 - 2014 Program Manager AfricaMillions:

    Defining the project scope (sales by terminals)

    • Development of project phases and Retroplanning on 6 countries (KE/SN/GM/IC/CG/CD)
    • Evaluation and monitoring of marketing budget & distribution strategy
    • Internal & external actors coordination
    • Negotiation of contracts with mobile operators
    • Development of the AfricaMillions hotline, implementation of staff training (Mauritius)

    Defining the project scope (sales by mobile)

    • Developing the strategy of acquiring new players via mobile
    • Creation and validation of communication media supports
    • Development and deployment of innovation strategy through USSD and Mobile Money
    • Preparation and presentation of P & L on 3 countries (Kenya, Senegal, Côte d'Ivoire)
    • Responsible for mobile ops and technical partnership, negotiating contracts
    • Monitoring and supporting the drafting of operational specifications and configuration
    • Writing and implementing all support processes and customer journey

    Country Manager Kenya

    • Recruitment and Management of 15 people (technicians, Sales team, Marketing) and Management of 40 casual trade developers.
    • Development and deployment plan to launch country
    • Finalize Recruitment of 200 authorized retailers, plan to deploy and train retailers in 1 month
    • Responsible for the relation with the Kenya National Lottery (the KCS)
    • Establishment of a multi-channel distribution strategy (lottery network, reseller)
    • Financial management of the subsidiary (responsible for budget and optimization of recurring costs)
    • Implementation of the initial marketing plan and distribution plan
    • Seek strategic partnerships and nationwide distributors
    • Writing support process, customer journey and visibility plan
  • Telkom Kenya - Chef de Produit B2B

    Nairobi 2011 - 2012 Program manager Business VPN (data - network offer):

    o Restructuring of the supply and development of the value proposal
    • Analysis of market in existing supply and customers business pains
    • Analysis of the churn on the previous offer and developing “Keep/Increase” strategy
    • Creating package per sites/users and seeking differentiation factors
    • Integration of two new backup solutions (Mobile / ADSL)
    • Preparation of P & L forecast up to 2016

    o Reorganization of Process and Change Management:
    • Organization and coordination of functional teams and Support
    • Editing and rewriting “order to bill” processes
    • Optimization of " Service Delivery Management " processes
    • Active support to the creation of the Corporate Service Management Center

    o Promotion and Product Training
    • Drafting of the customer journey to support sales presentation
    • Development of customer testimonials (Barclays Bank reference N # 1)
    • Creating a showroom to support sales team and increase impact on decision makers
    • Development of marketing strategy, launch in IT press, blogs, websites.


    Head of strategic projects

    o Migration offers B2B dedicated to CRM
    • Presentation of the internal and external challenges of migration
    • Budget assessment of the migration project
    • Financial Reconciliation between databases Billing / CRM / NOC
    • Training on new processes and CRM changes (Project Manager / ADV / Sales)
    • Change management for all stakeholders

    o Launch of consolidated billing / eBill project
    • Writing global specs to the partner
    • Development and implementation of training schedule (Billing / Customer Care)
    • Preparation and optimization of Customer Journey, creating customer documentation
    • Definitions of internal and external issues and challenges after the launch
    • Development and deployment of eBill global planning (+ 20,000 clients/120 000 pages)

    o Launch of the corporate website (http://www.orange.co.ke)
    • Definition of the website plan - by customer segment and offer field
  • Orange Niger - Chef de Projet B2B

    Paris 2010 - 2011 Program manager of Fleet Live and Lone worker protection (M2M offers)
    Creating the value proposal

    • Construction of the economic model and choice of technical solution
    • Writing the marketing specification
    • Capex and Opex Negotiation and validation of the P & L
    • Development of distribution strategy: selective (restricted to Niamey) and direct sales
    • Development and monitoring of the impact of media plan
    • Writing customer contracts / commercial proposal / order form / customer journey
    • Competitive bidding and selection of the field installation partner

    Change management

    • Development of order to bill processes
    • Writing relationship management process between ONI / E -where / Kuantic / SOKO
    • Training of vendors on sale technics - Renegotiation of incentives – Sales support
    • Internal Certification of Fleet Live/LWP installers Fleet Live

    Orange Group Business Market strategy
    • Reorganization of the 2011 B2B Road map and definition of business Segmentation
    • Definition of potential in turnover growth / market share / innovation field in Niger business market (2011-2015) in line with the global plan (Conquête)
  • SFR Business Team - Business Engineer

    Saint-Denis 2010 - 2010 Management of 30 accounts portfolio - SME
    • Launch proposal for services (data / fixed / mobile / VAS)
    • Keep/Get/Increase strategy deployment
    • Massive Prospection
  • Orange Business Services IT&L@bs - Vendeur Responsable de Comptes

    2008 - 2009 Management of 60 accounts portfolio in Public & Health sector
    • Launch proposal for services (data / fixed / mobile / VAS)
    • Organization and implementation of mobile data promotional campaign

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