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Alshaya
- Brand Marketing Manager: Moyen Orient
Shuwaikh
2013 - maintenant
MUJI - Japanese Brand: Furniture, Beauty and Fashion. 640 stores around the world
48% Fashion 52% furnishing
Brand Marketing Manager Middle East Region- Reporting to the Business Development Manager
3 stores and 1 concession in UAE, 2 stores in Kuwait .
In charge of a team of 1 person: Marketing Coordinator/ designer.
•Daily communication between the mother brand in Japan, Alshaya Corporate Office in Kuwait and the brand team in Dubai to deliver the marketing services required and adapted to the markets needs and trends.
•Implementation of a weekly marketing meeting
•Liaise with internal team and suppliers to deliver Marketing services in a timely and efficient manner to ease the operations in the stores.
•Build strong relationships with agencies in Kuwait and Dubai to ensure adherence to agreed procedures, cost agreements and service levels.
•Writing of the PR for Dubai and Kuwait in English. Working closely with PR agency for big events like store opening.
•Creation of a store theme and implementation of VM guidelines which were on line with a 360 degrees communication campaign - October 2013.
•Guide the supporting team to deliver Marketing services, deliver feedback on budgets according to the Business Plan and make recommendations.
•Budgeting and planning of new openings for the year 2014
•Case study presented with CVP of Communication in Kuwait for creation of Muji Facebook page and Instagram- still ongoing.
•Implementation of a Control quality guide with the store Managers
•Monthly travel to Kuwait to meet with suppliers, review the quality of POS and see the store needs.
•Analyze of promotion efficiency- working closely with the finance department
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Amwaj Rotana Hotel
- Director Marketing and Communications & Department head
2012 - 2013
• In charge of a team of 3 persons: Marketing Executive, E- Commerce Executive and Marketing Coordinator.
• Forecasting and planning the 2013 sales and marketing budget- brand positioning, outlets strategies, monthly budget
• Organizing and conducting the trainings for the Marketing team and interns
• Creation and implementation of the Media plan as per budget. Direct negotiation with medias and through Media buying agency
• Organizing and conducting the weekly Marketing meeting.
• Regular launch of strategic promotions/marketing activities to support and increase the revenue of the below departments: Food & Beverages department, Bodylines health and fitness center and the sales team.
• Opening of a Facebook page for the hotel. 3 068 fans after 18 months. Creation and implementation within the team of a Social Media strategic monthly calendar
• Work closely with 2 advertising agencies and various suppliers for direct printing and creation of signage.
• Negotiation of sponsorship- Emirates NBD, Standard Chartered Bank, MMI, A&E...
• Press Relation for the hotel and restaurants within the GCC
• Coordinate the property’s photo-shooting with a professional photographer: Model choice, venues for the shooting.
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Amwaj Rotana Hotel
- Assistant Director Marketing and Communications & Department head
2011 - 2012
: Amwaj Rotana Hotel- JBR- 5 stars Hotel- 301 rooms and 3 outlets, 3
meeting rooms and a ballroom. Hotel opening.
Assistant Director Marketing and Communications- Department head/ reporting to the General
Manager and to the Vice President of Marketing.
Team chart: 1 Marketing Coordinator and 1 trainee
* Forecasting and planning the 2012 sales and marketing budget with brand positioning and outlets
strategies.
* Creation and implementation of the Media plan. Direct negotiation with medias and through Media
buying agency (UM7).
* Monitoring and following the budget for 2011. ;
* Organization and leads of the weekly Marketing meeting.
* Regular launch of promotions/marketing activities with tracking system to support the F&B
department, Bodylines health and fitness center and the sales team.
* Strategic choice of the tools for each promotion on line with the targeted audience: Social Media
campaigns, outdoor posters, Newsletters and e-newsletters, flyers, flyers distribution in JBR,
brochures, A1/A2/A3 posters within the hotel. Advertising campaigns in various local magazines
(Ahlan, cosmopolitan, Time Out Dubai, What's On) Radio campaign with Virgin radio and Radio 2.
* Opening of a Facebook page for the hotel. 3,800 fans in 18 months.
* Work closely with 2 advertising agencies one for the creative promotion and another one more for the
execution.
* Negotiation of sponsorship- TOA rugby team. ;
* Writing press releases about news and current events in the hotel and send them out to local press
market.
* Building relationships with the Medias, lunches/dinners/meetings with Editors, Editors in Chief, sales
manager.
* Coordinate the property's photo-shooting with a professional photographer: Model choice, venues for
the shooting.
* Participation to a competition in which our hotel has been rewarded as Best Hotel in Dubai Highly
commended, ex: International best Hotel 2011.
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The Cove Rotana Resort
- Marketing and Communications Executive - reporting
2009 - 2011
: The Cove Rotana Resort-Ras Al Khaimah- 5 stars Resort- 206 rooms, 76 villas
and 6 outlets -hotel opening.
Marketing and Communications Executive - reporting to General Manager of the hotel
* Participation at the Revenue and Pricing Strategies. ;
* Marketing plan and budget 2010 and 2011 - Forecasting, Planning & Monitoring. ;
* Launch of promotion/marketing activities. ;
* Creation of new tools for each promotion on line with the targeted audience: flyers, posters, printed
and online newsletters, 4X3 road boards, hotel website updates, radio campaigns, HTML campaigns,
SMS campaigns, social networks.
* Work with 3 advertising agencies for creation of packages and promotions (honeymooner, wedding,
romantic dinner by the beach, villa weekdays, theme nights, Fitness center, etc).
* Creation of the hotels brochures/menus: rack brochure, villas brochure, Bodylines brochure, 2
restaurants menus, Room service menu, Guest Service Directory.
* Building the advertising plan, choice of the magazines, negotiation of the rates, and negotiation of
barter deals.
* Negotiation of sponsorships (ex: Damas for the room key cards and promotion for the guests)
* Installation and update the press database for the local market.
* Writing press releases about news and current events in the hotel and send them out to local press
market.
* Managing of all the press inquiries of the hotel: organizing their stay, their activities, meeting them,
spend time with the editors/journalists.
* Build up relations to local community, schools/University, institutions, administrations, shops... ;
* Coordinate the property's photo-shooting with a professional photographer.
* Internal communication with the Managers and the employees.
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Al BUSTAN ROTANA DUBAI
- Coordinatrice marketing et communication
2008 - 2009
Poste pluri-dimensionnel:
- Mise en place du budget pour l’année 2009.
- Création des newsletters bimensuelles en anglais (rédaction des textes, choix des photos, suivit fabrication).
- Écriture de communiqués de presse promotionnels en anglais (Internet, magazines et journaux locaux).
- Design de trois publicités génériques : MICE, Hôtel et F&B. (utilisation Photoshop et Indesign)
- Relations quotidiennes avec les journalistes afin de promouvoir les actualités de l’hôtel.
- Organisation de cocktails et soirées (150 personnes)
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STUDIO ROBOUD
- Chef de publicité junior
2007 - 2008
- Focus sur la promotion de deux nouvelles éditions : Harper’s Bazaar Dubaï et Esquire Espagne.
- Actualisation des outils de ventes : années 2007 et 2008.
- Présentation des supports : plus de 80 titres. (Harper’s Bazaar, Robb Report, Esquire, Cosmopolitan, Prime Traveller...) aux clients (Chanel, Christian Dior, YSL, Louis Vuitton...)
- Prospection de nouveaux clients.
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Major PR Agency
- Home Luxury designer
2006 - 2006
Press Agent: in charge of Roche Bobois (French Luxury furniture), Yves Delorme (luxury linens and bedding
for home) and Hervé Van Der Straeten (Home Luxury designer).
* Creation of press release kits (Pictures selection, script in French and English, production)
* Press agent at the «Maison et Objets» biggest French trade show (3 days).
* Organisation of the new Roche Bobois 2006 collection to selected French journalists and editors.
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KLYTIA
- Coordinator
2005 - 2005
: KLYTIA Paris 1895: French Luxury Cosmetics.
: Marketing and communication.
* Creation of the training pack for the sale team ;
* Design and copy writing of POS
* Press release in French and English
