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Magali MORAND

BUENA PARK

En résumé

After studying at several of the finest design schools in France, I successfully completed an MBA in Luxury Brand Marketing in the top 3rd of my class. During my MBA program, I developed several new product lines for luxury brands. This included benchmarking, creation of products for each targeted market, creating a marketing strategy, and launching each line all while creating numerous group Powerpoint presentations, written summaries, and a dissertation that involved a major market study of the purchase process of luxury clientele on the Internet.

Following my MBA, I have had the opportunity to develop a strong sales skill-set, rooted in a comprehensive and personal customer service approach.

Throughout my career, I have trained as a Project Manager and have been responsible for organizing and tracking client files as well as for preparing proposals, presentations, reports; and summaries for each of my supervisors. I am now a Store Manager where I train a team of five, manage two Brands and work to make us a successful corner inside of Bloomingdale's. I learned to be a skilled multitasker yet to work meticulously and effectively to create a luxury experience for our clientele.

I bring graphic and architectural design experiences where I was required to gain proficiency in several computer programs: Microsoft Word, Excel, Powerpoint, Photoshop, Illustrator, InDesign, Autocad (Technical drawing), as well as Wordpress and other social media platforms. I am therefore a strong asset in everything involving visual merchandising.

I am also fluent in French, English, and Spanish (spoken and written) within international settings.

Specialties: Luxury industry, marketing, design and fashion, web and web marketing

Mes compétences :
Management
Visual merchandising
Luxury
Leadership
Fashion
Luxury Marketing
Adobe InDesign
Employee Training
Adobe Photoshop
Social media
Customer Service

Entreprises

  • Sandro Maje Claudie Pierlot - Store Manager

    2012 - maintenant Assisted in the establishment of both brands on the West Coast of the United States.
    Successfully met and exceeded sales goals for both brands in 2012 and 2013. Second year achieved turnover of over $927,000 for both brands combined ($80,000 over plan). Manages a team of four employees.
    • Develops the store revenue and successfully raises store numbers
    • Continues to develop strong and loyal client base
    • Recruits, qualifies, selects and trains store employees
    • Drives, inspires and maintains excellent team work
    • Maintains store staff job results by coaching on sales techniques, counseling employees on customer service; planning product knowledge sessions
    • Completes store operational requirements by scheduling and assigning employees; following up on work results and appraising job results
    • Implements new merchandising guidelines, respects and maintains the image of each brand
    • Acts as an ambassador for both Sandro and Maje to clients and Staff
    • Provides excellent customer service according to Sandro and Maje philosophy and standards
    • Identifies current and future customer requirements by establishing rapport with potential and actual customers
    • Organizes the stockroom, conduct yearly inventories
    • Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.
  • Burberry - Service Lead - Key holder

    PARIS 2011 - 2012 Promoted from Sales Associate to Key Holder and transferred from Sacramento to Santa Monica.

    • Executing store security protocols for opening and closing
    • Managing the sales team while setting an example of expected behaviors; managing interpersonal dynamics within the team and addressing client relations
    • Training sales associates regarding product knowledge and sales practices
    • Preparing daily and weekly sales reports and acting as liaison between corporate headquarters and sales team
    • Collaborating with the general manager to improve store practices, optimizing workflow through organization of the work space, and leveraging team skills to achieve store goals
    • Implementing a comprehensive customer service strategy (CRM): proactively developing the sale, creating a client book and database, and refining sales practices.
  • Burberry - Sales Associate

    PARIS 2010 - 2011
  • Fendi - Sales Associate

    Paris 2008 - 2009 • Contacted, guided, and built relationships with international customers
    • Contributed to the organization of the store, to brand merchandising, and to the product knowledge of the team
    • Exceeded sales goals.
  • Carbondale Architecture - Assistant Project Manager

    2007 - 2007 • Produced text proposals and presentation documents for clients and entrepreneurs, participated in all meetings, follow-ups and reports
    • Organized customer files, ensuring that designs and proposals were correct and sent out to meet all deadlines
    • Provided written summaries, analyses, and reports as assigned
    • Drafted and designed plans and technical details (furniture and architecture) for a large luxury condominium complex (3670 sq ft) in center of Paris, participated in design and presentation of the reception area of the headquarters and museum of watches of Tag Heuer (LVMH) in Geneva, Switzerland
    • Organized and maintained the sample library, handled sample request, followed-up with orders.
  • DOUGALL DESIGN ASSOCIATES INC - Interior designer

    2006 - 2006 • Developed concept proposal with Powerpoint presentation, text and design documents for the luxury hotel/casino Echelon in Las Vegas
    • Produced plans, details, and presentation documents for casino of the Planet Hollywood in Las Vegas
    • Organized customer files, presentations, text summaries, and sample library.
  • Ateliers Jean Nouvel - Assistant Project Manager

    2005 - 2005 • Developed branding and merchandising concept for global make-over of a brand of chocolate (Nestlé Group), developing the packaging and store design
    • Developed concept proposal and drafts plans for a W hotel project in Dubai
    • Produced designs and proposals for the Quai Branly Museum project in Paris
    • Ensured that project documents were sent out to meet all deadlines.
  • Demougeot Architecture - Assistant Project Manager

    2004 - 2004 • Created drafts and presentation documents for renovation of private apartments
    • Met with clients and the entrepreneurs during follow-ups, provided written summaries, and reports as assigned
    • Organized customer files, assured that designs and proposals were correct and sent out to meet all deadlines.
  • Prodimport - Assistant Product Manager

    2003 - 2003 Elaborated trend portfolios and presentation documents for design of non-apparel collections.

Formations

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