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Fire Tech
- Country Director & Freelance Consultant
2018 - 2018
Fire Tech is a start-up, leader of Tech Education in the UK - coding, making and creating - for students 9-17 years old.
- Create a launch pack, including all legal and administrative aspects necessary to an implementation in France
- Design a business plan, build the marketing strategy, draft the necessary budget and develop relationships
- Build a database of sales and strategic partners, plan for operational needs and determine a recruitment model
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EF Education First
- Vice-President Asia - Sales and Marketing
Paris
2013 - 2016
EF Education First is a leading private international Education company, specialized in immersive language learning and addressing predominantly students and parents Educational Organisations and Government bodies.
- Ran 3 Business Units in 8 countries, representing 15 000 students, generating 50 million USD revenue yearly
- Implemented the Asian headquarter, based in Hong Kong, focused on China, Japan, South Korea, Taiwan, Hong Kong and South East Asia - Further opening of 6 local offices
- Managed 6 Senior Regional Sales Managers and 125 cross-functional staffs across multiple sites and countries
- Drove markets to insure sales and profitability growth, improved KPIs and global strategic alignment
- Full P&L responsibility - Forecasted profitability increase of 90% (2016 vs 2015)
- Implemented marketing strategies and designed localised multi-platforms campaigns (+40% in leads yearly)
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EF Education First
- Vice-President - Global Sales and Marketing
Paris
2011 - 2013
- Launched a new BU focused on High school students in 20 countries across Europe, Latin America and Asia
- Managed a team of 6 Senior Regional Sales Managers and 100 cross-functional staffs across the world
- Optimised sales processes, CRM scripts, product training and customer service expectations management
- Global alignment and systematisation of planning, budgets, pricing and forecasting
- Full P&L responsibility - Increased profitability by 50% (2013 vs 2012)
- Established the product positioning - Customer insight, competitor surveillance and trend monitoring
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EF Education First
- Managing Director France
Paris
2008 - 2011
- Managed all product line, targeting Primary and Middle Schools, High Schools, University and young professionals
- Led a, 100 strong, cross-functional team: Sales, Marketing and Back Office (Finance, administration, etc.)
- Developed and retained a skilled, efficient and versatile workforce - Won Best Country award 3 years in a row
- Identified nationwide opportunities to sustain long-term growth - Opened 2 new regional offices (Lille, Marseille)
- Created and controlled annual budgets for each business units - Most profitable country worldwide
- Cultivated communication towards key government stakeholders and accreditation bodies
- Managed the A to Z move of the Paris office and school, from real estate to refurbishing to achieve the best design standards, a compliant school and an efficient technical environment
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EF Education First
- European Sales and Marketing Manager
Paris
2006 - 2008
- Managed Sales, Customer Service, Marketing and Operations for France, Spain and Switzerland.
- Collaborated with the local teams on Sales & Marketing plan and budgets - Spain achieved a growth of over 30%
- Handled all aspects of accreditation and inspection process - Obtained the new European Accreditation (CEN)
- Improved brand, product positioning and reviewed educational content in order to adapt the offer to the markets
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EF Education First
- Business Unit Manager France
Paris
2004 - 2006
- Managed a cross-functional team of 30 collaborators: Sales Consultants, Administrators and Production staff
- Implemented CRM processes, increased conversion and customer expectation management
- Defined and executed marketing plan focusing on branding, digital marketing, direct marketing and SEO
- Supervised local operations (local transportation, group leaders' recruitment, departure management...)
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Ebizcuss & Fujitsu-Siemens France
- CRM Sales Manager
2003 - 2004
- Responsible for the creation and management of an outsourced outbound Inside Sales Team (BtoB)
- Recruited and trained a team of 12 Inside sales collaborators and 2 receptionists
- Managed results by implementing sales targets, analyzing CRM performances, monitoring calls and coaching
- Developed sales processes structure and result analysis to optimize turn-over
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Gateway
- Sales Manager Direct Sales and e-business
1998 - 2002
- Responsible for the BtoC and BtoB Sales team for French speaking markets
- Setting targets both revenue and customer satisfaction - Monthly revenue of 1 250 K$, 110% above target
- Six Sigma Project Management: cost reductions, simplifications and enhancement of productivity process
