Mamar GADO BOUREIMA

En résumé

Entreprises

• NESTLE - Category and Sales Development Manager

  Marne La Vallée Cedex 2 2013 - maintenant General responsibility is to drive the channel and category strategy. Trade marketing and category development initiatives with our trading partners. Drive and improve internal business and planning process
  
  * Develop category Knowledge and manage the category sales development
  * Define strategies that deliver category growth based on shopper and customer requirements,
  * Lead ICP (Integrated commercial planning) process by identifying key opportunities and possible action plans,
  * Identify priority channels and tailor Category Channel plans in line with market strategy,
  * Develop In-store picture of success and follow its implementation effectiveness,
  * Recommend in-store solutions based on a clear understanding on shopper behavior,
  * Recommend winning commercial propositions and insure their flawless execution,
  * Ensure promotional investments are properly reviewed and evaluated,

• Nestlé - Marketing and Events Coordinator

  Marne La Vallée Cedex 2 2008 - 2013 : Marketing and Events Coordinator for the brand NESCAFE,
  * Development and implementation of brand plan and ICP (Integrated consumer brand plan)
  * Management and optimization of product mix (pricing and analysis of P & L)
  * Implementation and monitoring of operational activities for the brand NESCAFE
  * Events Communication ;
  * Budget management (marketing finance, budget $ 996 K) ;
  * Launch of new products (Doypack NESCAFE, NESCAFE Ginger & Lemon)
  * Responsible for compliance with all guidelines of NESCAFE brand on the market of Niger
  * Manage relationship with agencies (activities brief, communication tools development, promotional activities implementation)
  * Coaching and monitoring of direct sales (SFS: financial self salers, team of 300 freelancers)
  * Competition Intelligence

• Total - Commercial Account manager & Network and Development Manager

  COURBEVOIE 2006 - 2008 , Commercial Account manager Shop Network and Development Manager Food Service TOTAL Attributes Commercial Account Manager :
  * Provides marketing assistance to portfolio of 17 petrol Stations managers, support managers in the business direction, put in place efficient activities to achieve commercial targets
  * Preparation and analysis of monthly Financial report of each petrol station in charge
  * Regular monitoring of the evolution of financial KPI's of petrol stations accounts.
  
  Attributes shop Food service Manager:
  * Setting up Shop plano-grams, ensures products merchandising in all TOTAL Niger Shops
  * Analysis and preparation of monthly reports on sales trends by product family.
  * Manage the organization (planning, budgeting, implementation, evaluation) of different promotions in shops
  * Manage business partnerships with various shops suppliers

• British American Tobacco - Trade Marketing Representative

  Boulogne-Billancourt 2006 - 2006 TMR WEST REGION (Trade Marketing Representative West Zone Of ) at BAT (British American Tobacco), Niger
  Attributes of the position:
  * Responsible for distribution and communication campaigns throughout the region west of the Niger (Niamey, Dosso, Tillabery)
  * Planning and implementation of all Trade marketing activities in the region in charge, Recruits and manages sales teams
  * Ensure compliance with the plano-gram and prices at retail level

• British American Tobacco - Trade Marketing & Representative

  Boulogne-Billancourt 2005 - 2006 TMR HORECA PROMOTION (Trade Marketing Representative for Hotels, Restaurant, Bar and Night Club) British American Tobacco,
  Attributes of the position:
  * Responsible for all promotional activities targeting consumers (consumer dialog)
  * Develop planning annual monitoring of all business activities (promotions, branding nightclub or bar, making kiosks).
  * Management of BSE (Brand Support Expenditure): dispatching budget based on strategic directions set by the group for different brands of brand board), (Budget: $ 1020 K).
  * Management of contracts and partnerships with leaders Bars and Night Club for brand promotion and visibility.
  * Handling of promotional items, store manager also promotional items.

Formations

Pas de formation renseignée

Réseau

• Abass Ousseini ALI

• Altine HAROUNA

• Elhadj Aboubakary MOUKIMOU

• Eline NDINGA

• Ibrahim ALKASSOUM YAYEKOYE

• Lucien FIENDI

• Moctar MOUSSA MAILELE

• Raymond NAON

• Sylvain KONAN