Manal DAOUDI

Main sectors of focus :

Mining-Transport-construction-Power-Paper - Small & Mediun industries

STRATEGIC MARKETING:

-Design and implementation of integrated marketing plan aligned with local sales and global lubes priorities for growth sectors .
-Understands and tracks changing customer needs through the market life cycle
-Manages the process of market research to optimize customers/consumers understanding and generation of innovative ideas
-Based on customer/ consumer data, develops distinctive ways of introducing new marketing ideas, evaluating the opportunity and how to make a profitable market entry
-Launches new Custmer Value Proposals that are differentiating, support brand position, build imagery, and generate loyalty
- marketing communications brief, taking into account brand strategy, marketing communications strategy, visual identity and cost implications

PRICING :

-Develops the price positioning, taking into account customer potential over the expected life cycle of products.
-Implements pricing changes based on analysis of the market, competitor positioning and the profitability of products and services against pre-agreed criteria
-Demonstrates a complete understanding of the CoB Pricing Management module (including risk management), its effective application, and understands competitor’s pricing policies

SERVICES:
-Lead implementation of Value Led services in growth sectors: Shell Video Check, Shell LubeClinic, Shell LubeCoach, Shell LubeAnalyst with B2B customers.

-Implementation of Sectors internal & external campaigns for direct & indirect B2B sectors .

Mes compétences :
B2B
Environment
Market Strategy
Negotiation
Negotiation skills
Strategy
Technical knowledge
Virtual Environment