Marc DUDELZAK

En résumé

Entreprises

• Actively seeking new opportunities - Independent consultant

  2015 - maintenant

• M3AT SA (Suisse) - Co-founder & Director sales & marketing

  2009 - 2014 > Co-founding and running a lean start-up Medtech company (m3at.com)
  > Identifying a new top trend in Healthcare (Infection control & Waste Management)
  > Setting-up a new strong and effective franchise (Urine Management Solutions*)
  > Inventing a new range of medical devices (Urine Management Systems*)
  > Defining a lean Business Model (partnership model)
  > Creating the product Identity (strategic marketing)
  > Winning peer recognition & media awareness (innovation awards)
  > Launching a potential blockbuster ($2 billion in annual revenue)
  
  Achievements
  Intangible assets valued at CHF 4.25 million by E&Y Geneva (June 2009)
  • “Look Good Feel Good” ACA award: 1st prize for Urocomfor™ (July 2010)
  • Winning NHS urology contract (UK) for Urocomfor™(Dec 2011)
  • Capital Risque Fribourg (VC) investing in M3AT SA (June 2012)
  • M3AT runner-up in innovation award - start-up category– Fribourg Canton (November 2012)
  • Awarded CTI start-up label (April 2013) (www.ctistartup.ch)
  • “Look Good Feel Good” ACA award: 1st prize for Urinex™ (May 2013)
  • Medtec France Innovation award : 3d prize for Urocomfor™(August 2013)
  • NDA signed with Global player Covidien (now a Medtronic company) (Septembre 2013)
  • Negociating a distribution agreement with Laboratoires Genevrier France (February 2014)
  • Setting-up M3AT UK Ltd (April 2014)
  • Obtaining reimbursement for our products in Norway (April 2014)

• Unomedical France (a Convatec company) - Marketing Manager

  2006 - 2009 > Creating a new institutional brand recognition (identity, mission statement, product
  ranges, web information platform agreements, annual congresses)
  > Preparing marketing plans & SWOT analysis in support of the annual budget.
  > Launching new products (sales & marketing tools) as Product Specialist
  
  Achievements
  • Successfully implementing the communication strategy approved by Senior Management (2007)
  • Successfully introducing 3 product ranges in the marketplace (2007)
  • Successfully launching new products in 2008 (Urology, Monitoring, Wound drainage)

• Unomedical Ltd (UK) - Senior Product Manager UK - Critical Care

  2004 - 2009 > Preparing Annual Product & marketing plans for new & current products
  > Launching new Products/campaigns
  > Coordinating marketing activities to sustain existing product range.
  > Maintaining accurate market data for assigned products (market potential, price structure,
  trends and major competitors).
  
  Achievements
  • Elaborating a 5 year European strategy plan (Urology/continence care) approved by Senior European
  management (internal consultancy work for Unomedical Denmark) (2004)
  • Successfully launching a key new product (UnometerTMSafetiTM) in Europe and UK resulting in an
  increase in sales growth levels from 15% to 25% within six months (2005)
  • UK Product Manager of the year (2005)
  • Successfully launching a new product range (oxygen & aerosol therapy) (2006)

• Unomedical a/s (Denmark) - Product Portfolio Manager - Urology

  2001 - 2004 Unomedical a/s (Denmark) - Product Portfolio Manager - Urology
  > Leading and coordinating marketing activities to sustain existing product range.
  > Launching new products
  > Preparing Annual Product plans & marketing plans for new & current products
  > Monitoring performance of assigned products on a monthly basis
  > Maintaining accurate market data for assigned products
  > Preparing marketing plans/SWOT analysis in support of the annual budget.
  
  Achievements
  • Significantly increasing sales within the core urology product group
  • Introducing a new product idea in the pipeline (£10 million potential blockbuster) (January 2004)

• Maersk Medical A/S (Denmark) - Key Account Manager

  2000 - 2000 > Responsible for a small team within the newly created European Sales platform based in Allerød
  (Denmark) with a clear ad hoc mission : to support and facilitate the integration of various European
  Sales Offices within the European Sales platform.
  > Ad hoc mission: establishing a partnership agreement with Fukuda Denshi (Japan)

• Maersk Medical A/S (Denmark) - International Product Manager – Infusion therapy (CSII)

  1997 - 1999 > Support to key international customers in USA & Europe - diabetes market)
  > identifying under exploited markets and product areas (non diabetes markets)
  > Market research (primary and secondary market research , international market surveillance)
  > PR (network of key international opinion leaders, participation in international trade shows)
  > Product development (part of the development team regarding product conception, design
  validation, promotional activities..),
  
  Achievements
  • Successfully “fast-tracking” (2 years) key innovative insulin infusion set Quick-Set® to MiniMed
  Technologies USA (a Medtronic company - www.medtronicdiabetes.com)
  • Successfully launching ThalasetTM for thalassaemia patients
  • Developing TenderTM infusion sales to Disetronic Switzerland (a Roche company)

Formations

• University Paris I Pantheon-Sorbonne

  Paris 1989 - 1990 MASTER in Economics (D.E.S.S.)

Réseau

• Alain BOURGUIGNON

• Farida DAIRI

• Manuel LAURENT

• Sebastien LE BOT