Barcelona
I am a strategic marketing leader with over a decade of experience operating at the intersection of branding, behavioral psychology, and digital product development. My career has been defined by a focus on long-term value, community building, and sustainable growth over short-term trends.
My background is rooted in an interdisciplinary approach to communications and digital systems, emphasizing the nuances of the attention economy and early digital communities. Before transitioning into the crypto industry, I spent ten years consulting for early-stage startups and managing international campaigns across Europe and Asia, where I specialized in go-to-market strategies and cross-cultural team collaboration.
Currently, as the Chief Marketing Officer at Invorium, I oversee the brands strategic trajectory. Having been with the project since its formation in 2025, I have played a pivotal role in product planning, reputation management, and building the distributed teams that drive our growth.
My philosophy is simple: technology is only as strong as the community and trust surrounding it. I am committed to building products that are designed for longevity and meaningful user engagement.
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