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Marc MONTAGNE

Geneve

En résumé

Director CPO (Certified Pre-Owned) at Audemars Piguet

Author of Invest in Watches: The Art of Watch Collecting : https://amzn.to/3BIFk9h
Founder Toolwatch.io & Watch Auction HQ (acquired 24)
Host of Repetition Minute, the #1 French watchmaking podcast
Speaker (luxury, entrepreneurship, digital marketing)
Member of the GPHG Academy
Previously Head of Digital Marketing & eCommerce at Vacheron Constantin and Jaeger-LeCoultre - Branch of Richemont International S.A.
Passionate about watchmaking, Arts and craftsmanship

Entreprises

  • Audemars Piguet Marketing SA - CPO Director

    Geneve 2024 - maintenant
  • Vacheron Constantin - Head of Digital Marketing & Ecommerce

    Genève 2017 - 2024
  • Jaeger-LeCoultre - Digital Coordinator

    2013 - 2017 Proud achievements :

    • Built and launch the first Chatbot in the watchmaking industry
    • Atelier Reverso to digitally personalize a watch (available on iPad, iOS and in boutiques)
    • "On Your Wrist" to try Jaeger-LeCoultre's novelty in virtual reality during SIHH 2017
    • Geophysic app (won a FWA Award, available on iPad)
    • Wake-Up Memomox app to wake up to the sound of Memovox (available on iPhone, iPad, Android)
    • Reddit AMA with Jaeger-LeCoultre's CEO (rated top AMA)
    • SEO strategy and implementation (content and technical)
    • Email marketing revamp
    • Ecommerce website (11 languages)

    and many more exciting projects!

    In the press :
    • https://www.luxurydaily.com/jaeger-lecoultre-brings-counter-service-to-facebook-with-chatbot/
    • http://fr.worldtempus.com/article/insider/jaeger-lecoultre-on-teste-atelier-reverso-2455007
    • https://www.luxurydaily.com/jaeger-lecoultre-wakes-up-fans-via-accessible-timepiece/
  • PayPal - Product Manager B2B CEMEA

    Dublin 2012 - 2013 Within the Product Management B2B CEMEA team at PayPal, I worked with numerous international team on four different topics :

    PayPal Here
    • Identification of customer needs with CEMEA teams (9 countries)
    • Benchmark analysis
    • Value prop
    • Competitive intelligence

    Merchant Reporting
    • Implementation of a monitoring tool to mesure performance of PayPal's B2B products
    • Result's forecasts for 2013

    Merchant Onboarding
    • Improvement PayPal's B2B onboarding flow
    • Writing of PRDs (Product Requirement Documents)

    Partner Onboarding
    • Improvement of PayPal's experience for merchants acquired trough a partner
    • Implementation of a tool designed to mesure partner's performances
  • Rustlin - Co-Founder

    2011 - 2013 Rustlin is an anonymous place-based social network. Rustlin allows its users to track the latest news of their favorite places and interact anonymously. For business owners, this is an easy way to be on the internet/social networks in order to gain new customers.

Formations

Réseau

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