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Marianne DUPONT

PARIS

En résumé

VISUAL MERCHANDISING DESIGN
VM GUIDELINES
VM TRAINING
STORE DESIGN
POP-UP & PODIUM
RETAIL MERCHANDISING DESIGN

• Multipotential : Visual retailing designer with coherent cross functional merchandising expertise in fashion
accessoiries, luggages, cosmetics, fragrances and luxury retail environments to drive traffic & sales.
Open minded, curious, audacious.
• Create & Decide : Creative problem solver with high design aesthetics and a solid understanding of fabrication
processes. Dynamic and hands-on interaction garanteeing all aspects of delivering on time & budget. Tenacious.
• Manage & Train : Licensed Manager & effective team player with proficiency in merchandising design and project
management, including ability for hand sketching, executing plans, sourcing and negotiating vendors, setting
guidelines and training VM team affiliates & store managers. Enthusiatic, flexible, loyal.
• Communicate & Organise : Structure, plan, anticipate... able to listen & argue, debating projetcs internally & externally.

Mes compétences :
Stratégie merchandising
Design global
Créativité et réactivité
détermination et efficacité
leadership inspirationel
sociabilité naturelle

Entreprises

  • Lipault - Groupe Samsonite - Visual Merchandising & Store Design Director

    2017 - maintenant Visual Merchandising
    > Conceiving the Global VM environment for Retail - Leather goods & luggage dedicated scenography &
    activation in window and in store.
    > Developing & implementing European VM calendar & VM guidelines for Brand eventing & Seasonal in store
    activation.
    > Training Marketing & VM teams accross Europe.

    Store Design
    > Opening 9 stores in 6 months. Rationalization & optimization of the 2017 retail concept. Coaching retail
    managers for store shell & furniture production follow up in Europe.
    > Initiating the appropiate adaptation to Pop up Stores, FOS & SIS Worldwide.
    > Coaching the european countries to make VM & SD evolve, according to the new Brand strategy (2019).
    > Conceiving a new retail concept (2019) in adequation to the new Brand strategy and business mix in store.

  • AlphaSights & Magic Blend - Merchandising Strategy Consultant

    2015 - 2017 Consultant during Management Master’s degree
    @Alphasights.com & @MagicBlends Cosmetic Merchandising Strategy & Food Prospective Research Creative

  • CLINIQUE - Estee Lauder group. EMEA Regional HQ - Retail & VIsual Merchandising Design Creative Manager

    2013 - 2015 EMEA Retail Design & Visual Merchandising Creative Director,

    > Initiating Retail Merchandising Design for free standing stores (western & emerging markets) through retail activation.
    > Increasing retail marketing attractivity in all ditrisbution channels.
    > Creating and guaranteeing the Trade Merchandising Catalogue.
    > Educating, coaching the affiliates; coordinating & mutualising talents.

  • CLARINS - Directeur Design Merchandising International

    Paris 2010 - 2013 Visual & Retail Activation, Design Merchandising.
    > Conceiving the Clarins Merchandising Identity.
    > Initiating Brand activation with operational marketing team
    > Initiating Brand consistancy at global level (Dpt stores, Travel Retail, Perfumery, SkinSpa).
    > Conceiving the strategic Sampling project.

  • Agence La Vache Noire - luxe / cosmétiques - Creative Director & Senior Designer , Retail business relations manager

    2000 - 2010 10 years expertise in cosmetics and luxury global design, merchandising & retail, home & personal goods.
    Positioning and thinking ahead on design strategies.
    Full handling from inception to production follow up.
    Global Design : Visual Identity - Product design - Primary & secondary packaging
    Analyse trends, products, competitors & markets. Express and garantee each Brand DNA to create innovative concepts for Guerlain, Lancôme, L’Oréal Paris, LF Beauty, Jeanne Arthès, Elite, Sephora, Bourjois Europe Canada & Asia, Jean-Paul Gaultier, Rochas, Veuve Clicquot, Pommery...
    Retail Design : Merchandising - Corner, shop in shop & free standing store concept
    Create retail architecture and furniture, POS materials, visuals, opencell systems for Bourjois Europe Canada & Asia, Giorgio Armani, Lancôme, Yves Rocher Europe & Corea, Biotherm, Dr Pierre Ricaud, Hermès, Issey Miyake,ives Saint Laurent, L’Oréal Paris, Coty Beauty, Christofle, Passionata...

  • Philippe Starck Studio - Designer

    2000 - 2000 Mission 3mois
    Création de bien d'équipement de la maison et de la personne pour Target (US)

Formations

  • Université Cergy Pontoise

    Cergy Pontoise 2015 - 2016 DU - Management d' équipe et pilotage de la performance

    DU/Master Management d'équipe et pilotage de la performance.
    Diplôme obtenu avec mention
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