Marie CAILHOL

En résumé

Entreprises

• Ubisoft - Marketing Manager - Live Entertainment

  Montreuil 2017 - maintenant

• The Walt Disney Company France - Chef de Groupe Marketing Chaînes TV

  Chessy 2013 - 2017 MARKETING:
  - Launch and marketing lead on key projects for the Disney Channels
  - Establishment and implementation of the multiplatform marketing strategy
  - Brief and coordination of the media planning with the media agency
  - Coordination of numerous internal projects across LOBs
  - Implementation of retail partnerships
  
  AFFILIATES PARTNERSHIPS:
  - Coordination of media campaigns (briefing, media planning and production coordination)
  - Implementation of out-of-home actions (Pop-up stores animations, Paris Comic Con)
  - Implementation of tripartite partnerships (beach clubs with DHP, Parents Magazine operations)
  - Presentation of the program highlights to all affiliates (biannual roadshow, monthly pitches) and negotiation of major highlights in the affiliates’ communication tools for the launching of new series and franchises sustain
  - Production of communication elements for their subscribers tools (program sheets, trailer production)
  - Affiliates communication monitoring and search for new communication opportunities for our programs
  - Marketing lead of non-linear services (Pop Pick Play, Disney English)
  - Coordination with all LOBs of TWDC (franchise, cinema, retail…) in order to identify potential synergies with the affiliates opportunities
  
  MANAGEMENT :
  - Management of an apprentice on affiliates missions
  - Management of a Marketing Assistant on Disney Channel non-linear services editing, including S-VOD services
  

• BETC EURO RSCG - Chef de Publicité

  2011 - 2013 - Gestion de la relation client depuis la prise de brief jusqu’à la sortie de la campagne en média
  - Coordination du processus créatif des nouvelles campagnes (TV, print, radio, web)
  - Suivi du processus de production avec les fournisseurs
  - Missions stratégiques : réalisation de competitive reviews, recommandations stratégiques et budgétaires
  - Coordination des campagnes déclinées à l’international

Formations

Réseau

• Alexandra DERRIEN

• Amandine PLATET

• Archibald REBECHE

• Clara CHEMLA

• Luc DAGOGNET

• Marion ZARATTIN

• Nathalie ARMSTRONG

• Paul-Jean TOULEMONDE