Marie-Caroline ROCHE

En résumé

Entreprises

• Co-creatrices.com - Owner

  2013 - maintenant Co-creatrices.com is the first marketing agency which connects bloggers and brands.
  Entirely dedicated to women themes, co-creatrices.com helps you developing and launching new products thanks to the trend setters opinion.
  
  Our mission is to help brands to connect with representatives bloggers who are your main customer target. Thus companies can understand better market needs and work with bloggers as a team to create the most suitable product.
  Co-creatrices.com gives a unique opportunity to brand to test the market while sending prototypes and samples to bloggers. They will then give multiple opinions about the product: touching, feeling and using it.
  Finally, trend setters send their feedbacks about the product experience back to the brands.
  In addition to the market test, bloggers share their opinion on the internet and start communicating about the launch of a new product.
  
  Thanks to our knowledge, we offer you:
  - Qualitative and precise results
  - A targeted and reliable communication
  
  If you want to test your prototype with our bloggers community for a successful product launch, do not hesitate to contact us by e-mail : mariecaroline-roche@co-creatrices.com

• Bold Magazine / Femmes Magazine - Advertising manager

  2012 - 2012

• Happytime.com – Groupe 3 Suisses International - Spa & Wellness product manager

  2008 - 2012 Handled the marketing of the “Spa & Wellness” catalogue
  - Management of the sales team
  - Administrated 500 partnerships and 2500 activities
  - Created, developed and maintained the “Spa&Wellness” box, related products and activities
  - Created sales brochure and legal documents
  - In charge of marketing intelligence, turnover analysis and strategic planning
  
  Improvement of production and sales process
  - Defined requirements and specifications for the integration of online activities (front to back office)
  - Handled the segmentation of web activities

• Stella McCartney Fragrances junior product manager - Stella McCartney Fragrances junior product manager

  Paris 2007 - 2008 - In charge of the conception of the bottle, the pack and the fragrance «Limited edition of Stella McCartney Fragrances 2009», luxury Christmas set for the English market
  - Participated in marketing planning: definition of a leading strategy for 2010-2011 forecasted period
  - Coordinated the communication between Stella McCartney Mode, communications agency, R&D, legal services, purchasing department, sales services and subsidiaries (briefing and correspondence)

• Esprit de Luxe, agence de marketing communication du luxe - Junior project manager Lancel

  2007 - 2008 - Publishing: Creation of catalogs, mailings and look books
  - Merchandising: Opéra and Champs-Élysées shops renovation, worked on advertising campaigns
  - Organized the partnership with the music-hall "Cabaret

• La Banque Postale - « Chèque Emploi Service Universel » junior product manager

  Paris 2006 - 2006 Launch of an easy and beneficial mean of payment: creation of sales and communication tools

• Pacific Création Parfums - Lolita Lempicka Parfums marketing assistant

  2003 - 2003 Created and coordinated a contest for the perfume sellers and set the Christmas 2003 windows

Formations

• EM LYON

  Ecully 2012 - 2013

• Institut Supérieur De Gestion

  Paris 2004 - 2008 Marketing-Communication

• Lycée Saint Michel De Picpus

  Paris 2001 - 2002 Economie

• Lycée Bossuet Notre Dame

  Paris 1998 - 2001