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Marie JEFFREDO

SINGAPORE

En résumé

I passionately…


o Build Brands. With over 6 years of experience in advertising and communication, I had the opportunity to shape established multinational and fast-growing brands such as Repetto, Converse, Carrefour on large scale digital and integrated projects.

o Research Digital Consumer Trends. As an early adopter, I spend a lot of my time understanding digital consumer trends in the fashion and cosmetic market globally. This allows me to bring fresh ideas to clients that have achieve results in both revenue and market share.

o Grow Experiences. Success isn’t a destination, but a journey. I seek growth from a diversity of opportunities, especially outside of comfort zones. My work has allowed experience in Advertising Strategy, Creative Engagement, Media Planning and Strategic Monitoring. I have worked in different cultural environments in countries such as France, Spain, Bali and now in Singapore. With such diverse work experience, I speak French, English, Spanish, Bahasa (Indonesia) and Portuguese.

o Grow Businesses. Born with an entrepreneurial spirit, I’ve always admired the courage and tenacity of my mentors and bosses. They have inspired me to start my little pet project website – Singcrets, a site that aims to share the most unique and fresh places and things to do in Singapore.

o Love Advertising. Despite my university commitment, I took the challenge to work in Icilondres, a boutique advertising agency, and be mentored by former Directors of EURORSCG, Armando Testa and former Creative Director of Saatchi, Ogilvy, Bates, Springer & Jacoby, BBDO.


Specialties:

Digital Marketing
Integrated Marketing
Digital Communication Strategy
Creative Concept
Strategic Planning
Social Media

Mes compétences :
Blogs
Communication
Internet
Mode
Publicité
réseaux sociaux

Entreprises

  • MyRepublic - Group Head of Marketing

    2014 - maintenant Consumer and Enterprise Marketing

    • Heading the overall strategy, positioning and go-to-market plans of the products and promotional activities
    • Maintaining and growing a digital-centric customer acquisition strategy that still accounts for nearly half of all sales acquisitions
    • In charge of digital customer acquisition and overall online sales
    • Created new market segments to increase customer lifetime value
    • In-house media planning for offline and online channels, and delivered net positive ROI
    • Formed strategic partnerships with reputable brands such as Sony PlayStation for new products and joint-marketing campaigns
    • Planned and organised trade shows and special events such as IT Shows, gaming
    tournaments to drive customer acquisitions
    • Optimised digital campaigns and CRM activities through big data analytics
    • Developed a new sales channel through affiliate model.

    Highlights

    - Went from a one-woman team to building and leading a team of 7 people (in charge of consumer marketing, social media, digital marketing, events, content marketing and enterprise marketing)
    - Heavily involved in the company’s bidding for the fourth telco license in Singapore
    - Established a new business unit that is generating significant revenue for the enterprise business
  • COMKEYS - International Account Director

    2011 - 2014 o Responsible for Strategic Planning and Media Planning and Buying for International brands and
    major communication group in countries : Singapore, Malaysia, Vietnam, Indonesia, India, Phillipines, New Zealand and Australia.

    o Digital consulting and Social Media Campaigns:
    - Digital outreach: Public government organisations, retail clients
    - Strategy, Trends research: Airlines, internationally known media agencies
    - Running social media workshop: Cosmetic group

    Key Responsibilities
    ---------------------------------------------
    - Strategic Planning
    - Media Planning and Buying
    - Relationship Management
    - Project Management
    - Production Follow Up
    - Social Media


    Highlights
    ---------------------------------------------
    - Involved in the opening of Mediakeys subsidiary in Singapore
  • Adkeys - Account director

    2010 - 2011 Account Director for brands such as…

    o Repetto – A 60 million dollar French dance and fashion shoes and apparel company
    o Canal+ - A French premium pay television channel launched in 1984, owned by Vivendi SA and Universal Studios
    o Le Monde – One of the main publications in France that delivers nation-wide

    Key Responsibilities
    ---------------------------------------------

    - Content Production
    - Project Management
    - Production Follow Up
    - Strategic Planning
    - Social Media

    Highlights
    ---------------------------------------------

    - Started L’Atelier Repetto - An exclusive bespoke services
    - Established first e-commerce website of Repetto
    - Worked on more than 6 global and 3 national campaigns
  • ICILONDRES - Junior account manager

    2007 - 2010 o Repetto – A 60 million dollar French dance and fashion shoes and apparel company
    o Canal+ - A French premium pay television channel launched in 1984, owned by Vivendi SA and Universal Studios
    o Le Monde – One of the main publications in France that delivers nation-wide

    Key Responsibilities
    ---------------------------------------------

    - Content Production
    - Project Management
    - Production Follow Up
    - Strategic Planning
    - Project Budgeting
    - Social Media

    Highlights
    ---------------------------------------------

    - Started L’Atelier Repetto - An exclusive bespoke services
    - Established first e-commerce website of Repetto
    - Worked on more than 6 global and 3 national campaigns

    ** Company was eventually bought over by The Comkeys Group **
  • DRAFTFCB Madrid - Assistant Account Manager

    2007 - 2007 Shaping brands such as....

    o Bratz – An American line of fashion dolls and merchandise manufactured by MGA Entertainment.

    o Al Campo – One of the largest supermarket chain in Spain

    Key Responsibilities
    ---------------------------------------------
    - Production Follow Up


    Highlights
    ---------------------------------------------

    - Worked on the launch of the movie Bratz
  • DRAFTFCB Paris - Assistant Account Manager

    New York 2007 - 2007 Assistant Account Manager for:

    o Carrefour - One of the largest hypermarket chains in the world (with 1,395 hypermarkets at the end of 2009), the second largest retail group in the world

    Key Responsibilities
    ---------------------------------------------

    - Production Follow Up
    - Creation of local leaflets


    Highlights
    ---------------------------------------------

    - Management, set-up and follow-up of the National catalogue “Saveurs Orientales 2007”.

Formations

Réseau

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