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Marie SALMON (DEVULDER)

  • Bloom and Wild
  • GENERAL MANAGER – France

london

En résumé

Marketing professional with a passion for strategy and extensive experience in retail and digital. I have progressed my career through key marketing roles with a view to always raising the business and achieving the best ROI. I enjoy a challenge and have strived to build better customer strategies, marketing mix and revenue returns.

In recent years I have been involved in the successful strategy redesign for La Redoute, digital acceleration for Jules, both leaders in Home and Fashion in France, or responsible for Business development for fast-growing start-ups: Bloom and Wild and Made.com based in London.

Motivated and enthusiastic, I am a natural leader and unite teams to deliver on projects. I embrace challenging targets and innovation. My intuition coupled with a pragmatic approach allows me to deliver clear and successful outcomes.

Academics and consulting experiences with Major Universities and companies.

Entreprises

  • Bloom and Wild - GENERAL MANAGER – France

    Direction générale | london 2019 - maintenant Responsible for P&L and Business Development initiatives
    Developing and delivering a global marketing strategy to drive brand awareness, incl. Influencers and various types of Partnerships + global sustainability/local trends
    Managing the 3PL: our grower and fr. supplier / warehouse + the logistics’ partners
    Leading PR and Customer services
    Management of a team of 4 people

  • Jules - DIGITAL & CRM DIRECTOR

    Marketing | Roubaix (59100) 2017 - 2019 Leading the Digital transformation and the Omnichannel pathway.
    Defining the growth strategy on all the digital touch points: website, app, mobile, in store, social media.
    Managing the customer loyalty program and all associated datas
    Giving out the culture of change and Digital mind-set to the retail network.
    Responsible for the Digital P&L
    Management of a team of 12 people: Digital / Acquisition / Social Media / Loyalty Program / web design

  • made.com - COUNTRY MANAGER – France

    Commercial | London 2015 - 2017 Responsible for P&L and Business Development initiatives
    Developing and delivering a global marketing strategy to drive brand awareness
    Leading PR, Marketing budget and Customer services to enhance the Made.com shopping experience.
    Launched the Made.com 1st connected Showroom in Paris
    Optimisation of the marketing mix, including product, pricing, and media on/offline such as TV, paid search, paid social, display, affiliates, shopping, retargeting, ... and influencers.
    Management of a team of 11 people: 5 in retail for the Paris showroom / 6 in Marketing Team in London

  • La Redoute - HEAD of E-COMMERCE Fashion and shoes

    Marketing | Roubaix (59100) 2012 - 2015 Responsible for the fashion department for laredoute.fr including sales management, merchandising strategy, pricing policy, marketing campaigns, navigation, website optimisation and evolution. Maintaining Laredoute.fr ’s n° 1 position on the French Market for women, men and children’s apparel. Revenue Management: Over €350M / year.
    Leading the visibility of fashion on all the marketing channels, developing inspiration and trends.
    Project/Development: constant improvement of the website and its features: design, ergonomics, management tools, merchandising, search engine and customer experience.
    Mobile media management: launched the new app for IOS and Android. Representing 20% of sales, rising by +50%.
    Management of a team of 12 Online Sales Managers and E-Merchandisers

  • La Redoute - HEAD OF MARKETING

    Marketing | Roubaix (59100) 2008 - 2011 Responsible for the overall marketing and business strategy: leading the Marketing Master Calendar according to seasonality and product releases: concepts and target’s definition, products offer, pricing positioning, sales objectives in a global way: on/offline.
    Management of the Full Marketing Budget: €85M./season. Definition of the Marketing mix. Transverse Coordination.
    Leading marketing and commercial projects: launching new concepts, CRM, loyalty, changing business models, etc.
    Management: 7 Marketing Project Managers

Formations

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