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Marie THIREL

PARIS

En résumé

Mes compétences :
Advertising
Communication
Communication digital
Digital
integrated marketing
Management
Marketing
Média
Microsoft Project
Microsoft Project Management
Planning
Seo
Social Media
Strategic
Strategic planning
Strategy

Entreprises

  • OgilvyOne Paris - Senior digital project manager

    2015 - maintenant
  • Heaven Conseil - Digital project manager

    Paris 2012 - 2015 Clients : Samsung Mobile France, Bacardi, Crédit Agricole, Ferrero, Thiriet, Les industries technologiques (UIMM), BPI (narciso rodriguez parfums), Ebookers, Microsoft, Logic Immo, Coty parfums, Virgin Mobile, Crédit Coopératif, AG2R La Mondiale
  • Blue Hive London (Ogilvy, Wunderman, Mindshare) - Account Executive

    2011 - 2012 Client: Ford of Europe

    Account Management:
    - Supporting the Account Director in the successful day-to-day project management and smooth project delivery of global digital campaigns
    - Day-to-day contact for Ford of Europe Marcomms client, responsible for the execution of all account administration (contact report, status sheets, timing plan)
    - Liaising with local Wunderman agencies for the deployment of website content, microsite, online media, email and social media across 25 markets in Europe
    - Liaising with the Project Managers on a daily basis, taking part in briefing creative teams and 3rd party suppliers
    - Financial administration

    Strategic Planning:
    - Created an Automotive industry mobile apps competitive review for the Strategic Planning team, from matrix design to strategic recommendations
    - Presented strategic recommendations to Ford senior management and used as a reference by the Strategic Planning team
    - Regularly working with the Strategic Planning team, carrying out ad-hoc research work

    Projects: New Focus Global Campaign (Europe, Asia Pacific, Americas), Fiesta Facebook European Competition, New Kuga Global Campaign
  • Publicis London - Account Executive

    Paris 2010 - 2010 Client: Renault UK

    Account Management:
    - Supported the Account Director and Business Director in the successful day-to-day project management and smooth project delivery of DM/eDM/CRM/eCRM campaigns
    - Day-to-day contact for Renault UK Marcomms client, responsible for the execution of all account administration (contact report, status sheets, timing plan)
    - Liaised with the Production team (project management, design, creative and traffic teams) on a daily basis, Briefing creative teams and 3rd party suppliers
    - Financial administration

    Strategic Planning:
    - Created an Automotive/Non Automotive configurator competitive review presented to Renault UK senior management and used as a reference by the Strategic Planning team
    - Deliver strategic recommendations to improvement of the “My Renault” CRM Program
    - Regularly working with the Strategic Planning team, carrying out ad-hoc research work
    - Participation to pitches

    Projects: “My Renault” CRM Program
  • DraftFCB Paris - Assistant Account Executive

    2009 - 2009 Clients: Cofidis (credit), René Furterer (beauty), Galenic, GrDF (energy), Chronic’Art (editorial)

    Account & Project Management:
    - Supported the Account Director in the successful day-to-day project management and smooth project delivery of TV, Print, Digital, DM campaigns
    - Primary client contact, responsible for the execution of all account administration (contact report, status sheets, timing plan)
    - Liaised with the Production team (creative, traffic, design, UXP teams) on a daily basis, Briefing creative teams and 3rd party suppliers
    - Financial administration

    Strategic Planning:
    - Supported with the Account Director and Managing Director to deliver strategic and UX recommendations
    - Worked with planners for the delivery of brand positioning and creative recommendations
    - Worked on monthly competitive reviews

    Projects: TV, Print, Digital, DM projects across all accounts; Rene Furterer UX Strategy; Chronic’Art magazine cover design, Cofidis brand re-positioning
  • G2 Paris - Assistant Account executive (work experience)

    2008 - 2008 Client: EDF (energy)
    (DM, digital)
  • TBWA\ Tequila Paris - Assistant Account executive (work experience)

    2008 - 2008 Clients: SFR (telephony), Louvre Hôtels group (Première Classe, Campanile - Hotel Business)
    (Advertising, DM, eDM, digital)
  • Mediacom Melbourne (Australia) - Assistant business manager (work experience)

    2007 - 2007 Client: Foster's Group

Formations

  • Université Paris 4 Paris Sorbonne CELSA

    Neuilly Sur Seine 2009 - 2010 Master 2 CELSA (University of Paris Sorbonne) / Ecole des Mines d'Ales

    Communications and Digital Technology (Hons)

    Thesis: Luxury brands on digital media (Market analysis, Semiotics, Semiology and User Journeys)
  • ISCOM (Paris)

    Paris 2005 - 2009 Marketing and Advertising (Hons)
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