Marie TRANCHIMAND

En résumé

Entreprises

• Sony - Senior Digital Compact Cameras Product Manager

  Puteaux 2013 - maintenant In charge of Sony Cyber-shot product line-up and business management in France
  
  Achievements 2013:
  - Market Share increase: +2 points.
  - P&L management to ensure profitability.
  - Successfull product launchs including expert cameras and new category: smart lens qx10/qx100
  
  Missions
  Product Management:
  - Market analysis with GFK panels, competitors benchmark, consumers insights
  - Feedbacks & requirements to headquarters to define product strategy
  - Marketing Plan elaboration & implementation
  - Launch and promotion of line-up in France with 360° degrees taskforce activation
  - Joint actions with communication team to allocate ATL budget to ensure efficiency
  - Trade marketing brief for shop front activation
  
  Business Management
  - P&L management to ensure profitability
  - Yearly budget negotiation and follow-up
  - Channel management strategy definition with Key Account Managers
  - Sales forecasts, margin & stock management
  - Activation of promotional offers

• Sony - Camcorder Product Manager

  Puteaux 2011 - 2013 In charge of Sony Handycam business for France from product line-up recommendations to in-store sales:
  - Market & Consumer analysis / GFK panels
  - Product feedbacks & requirements to Tokyo R&D Department
  - Sales forecasts, margin & stock management-
  - Marketing Plan: elaboration and implementation of the strategy
  - Advertising and Promotion budget settlement & follow up: 4M€ (TV / Print / Social Media, PR, events)
  - Joint actions with sales team: pricing strategy, promotional offers, shopfront activation
  - Management of 360° taskforces
  
  Achievements 2012:
  - +6pts market shares
  - Dedicated in-store merchandising for hero models
  - Launch of a new product category: Action Cam

• Sony - E-commerce & Services Product Manager

  Puteaux 2010 - 2013 Direct Channel Product Manager for IT and Imaging categories:
  - Develop sales of Sony Store Paris & ecommerce sony.fr
  - Sales forecasts, margin & stocks follow-up
  - Merchandising & Promotion roadmap elaboration
  Services Product Manager
  - Develop new offers for customers services: extended warranties, loan, photo class
  - Elaborate a 3 year Marketing Plan for services launch, roll-out & expansion

• SFR - Junior International Market Manager

  2008 - 2010 Consumer Marketing:
  - Create and launch international offers: roaming in/roaming out
  - Study and Market analysis: find and develop new potentials
  - Actions of communication towards the customers' basis / CRM
  Product Marketing
  - Work on new services: data, wap, web

• Moët Hennessy Diageo -LVMH in Tokyo - Assistant Brand Manager

  2007 - 2007 Work in 2 departements:
  - Hennessy Cognac:
  Product development
  CRM: lauching of loyalty programs
  Communication: "Art of Mixing" project
  Sales Analysis
  - Estates & Wines
  Market Studies
  Create sales materials: guidelines
  Communication: DM, POS

• Consulting and Communication - Chargée de Mission

  2006 - 2006 Invest in Japan program: consulting for French companies willing to set up in Japan
  Communication about Japanese market

• STS forum - Event Coordination & External Relations

  2005 - 2005 Identify and contact speakers
  Organize the conference's program

Formations

• ESCP-EAP, European School Of Management

  Paris 2006 - 2007 Specialized Master
  
  Marketing, Product Management, Distribution

• Ecole Supérieure De Commerce Paris - Ecole Europe Affaires

  Paris 2006 - 2007 Marketing et distribution international

• Université Paris 4 Paris Sorbonne

  Paris 2000 - 2004 History
  
  Bachelor Degree in History - Japanese Women in Litterature