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Kenshoo Innc
- Senior Account Manager (Social, Search & Display)
2014 - maintenant
* Manage the strategic growth of business relationships by proactively recommending opportunities, providing strategic
marketing advice, driving client solutions and selling Kenshoo's product offerings in the field of SEM, display and social media
marketing
* Partner closely with Kenshoo product development, sales, technical teams to drive platform innovation and capture market
opportunity
* Lead the onboarding process for new clients and new platform feature introduction to existing clients ;
* Provide training to clients, enabling them to effectively use the suite of Kenshoo products - Search, Social, Local ;
* Lead all aspects of client relationship, calling upon others to assist in solution development and rolout ;
* Keep up-to-date understanding of the current trends in the field of digital marketing with focus on Search, Social and Display
to serve a strategic partner and consultant when addressing client business goals and objectives
* Work with clients in the travel, retail vertical (Accor, eBookers.com, Yoox) and large media agencies (Havas, iProspect,
Resolution Media, Neo@Ogilvy)
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Division of Publicis Groupe
- Associate Media Director, Social Media
2012 - 2014
* Defined, developed, and drove the social media strategy and branding for key Microsoft brands with specific focus on
Windows, Windows Phone, Bing and Internet Explorer
* Participated in writing agency POVs, case studies and various client deliverables related to social media
* Colaborated with internal digital media teams and third party partners to develop social ideas and programs leveraging the
major social media platforms (Facebook, Twitter, Pinterest, LinkedIn, Buzzfeed)
* Maintained deep knowledge of al aspects of the digital media space: platforms, vendors, measurement, content creation,
technology, relevant tools, best practices and emerging trends
* Supervised the execution of targeted online strategies, social media analytics/insights, campaign plans and reporting to meet
clients' business objectives, achieve desired KPIs and deliver within budget and desired timeline
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Starcom MediaVest Group
- Search Marketing Manager
Levallois Perret
2009 - 2012
* Managed large scale paid search, mobile, social media and video campaigns for clients such as Bristol-Myers Squibb,
Heineken, Wendy's and UBS (oversaw a yearly marketing budget of $14 milion)
* Created and implemented strategic marketing plans leveraging innovative web marketing tactics (eg. RTB) for brand
awareness and lead generation
* Led collaborative work relationships between SMG, other partner agencies and vendors to guarantee strong product and
timely delivery against brand needs
* Responsible for the process of hiring, managing and mentoring a team of 3 Search Marketing Analysts to ensure client
marketing goals are met and exceeded
* Partook in the overall management of departmental operations - effectively managed Billing, Income and Direct Client Cost
process across all assigned brands
* Built and maintained a strong knowledge of digital media, online marketing strategy, search engine marketing and social
media
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Commission Junction
- Senior Search Marketing Specialist
2008 - 2009
* Managed paid search and affiliate marketing campaigns for a portfolio of retail clients (Hot Topic, Beall's Florida, Torrid)
* Provided strategic recommendations and marketing ideas to exceed client goals and build strong business relationships
* Trained new employees in campaign set up, optimization and analysis - keyword generation, ad copy development, bid
optimization strategy and budget management
* Prepared annual reviews, marketing budgets and revenue forecasts
* Led weekly client meetings and delivered presentations at the client site
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iProspect USA
- Search Marketing Specialist
2007 - 2008
* Proactively managed paid and organic search campaigns for several client accounts in finance, retail and publishing verticals
(MetLife, Brinks, Virgin Money, Scientific American)
* Developed targeted keyword lists, wrote creative ad copy and made landing page recommendations
* Responsible for day to day progress of client's marketing campaigns, ensuring timely completion and success of projects
* Monitored and reported on client campaign performance - evaluated key metrics and provided weekly and monthly reports
containing data analysis, recommendation and budget proposals
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M3 Communications Group Inc.
- Assistant Account Executive
2003 - 2005
* Liaised with key client contacts, ensuring strong delivery against client marketing goals and objectives
* Colaborated with various agency teams on the preparation and execution of strategic marketing plans based on specific client
goals and objectives
* Gained solid experience in project management ;
* Presented creative work to client for approval or revision
