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Marlène BERTRANINE

LONDON

En résumé

Communication and advertising professional with over eight years experience across ATL (TV, OOH, press, radio), digital and PR.
Creative, enthusiastic, organized and working well under pressure, I enjoy the challenge of finding innovative solutions for each project / brand / client and believe in working collaboratively within the organization and outside to deliver truly integrated campaigns.
3-dimension experience : strategic planning, new business and account

Mes compétences :
Planning stratégique
Communication
Développement
Digital
Publicité

Entreprises

  • DDB°

    maintenant

  • Free Lance - Communication Consultant

    2014 - maintenant

  • DDB - Senior Account Director

    2013 - 2014 Accounts: Jonhson & Jonhson (Le Petit Marseillais Europe, Vania and Nett France), Museum of the Great War

    Supervising strategic and creative development of ATL and BTL campaigns, at a national and international level. Team management.

    * Le Petit Marseillais: launch of the brand on Polish market, launch of 2 new categories (deodorants and sensitive skin) both in France and Europe, launch of 5 new products.
    * Vania: development of a new strategic and creative brand positioning
    * Nett: development of an animated movie
    * Museum of the Great War: launch of Leon Vivien's printed book (Silver Lion Cannes 2014)

  • DDB - Senior New Business Manager and Account Director

    2011 - 2013 Accounts: INPES Tabac (anti-smoking public institution) , Agence de la biomédecine (organ donation public institution), Museum of the Great War

    Developing strategic and creative ATL and BTL campaigns.

    * INPES Tabac: internet portal's restructuring (www.tabac-info-service.fr)
    * Agence de la biomédecine: organ donation national campaign (TV, print, web, publishing, PR)
    * Museum of the Great War: creation of Léon Vivien's facebook profile, an original social media experience https://fr-fr.facebook.com/leon1914 : 1000 press releases, 2 millions earned media, 66 000 fans (Gold Lion and 2 Silver Lions Cannes 2013, 8 Eurobest, Silver Facebook Studio Award, Grand Prix Stratégies PR), print campaign for the Museum's first anniversary (in the book D&AD, Bronze Lion Cannes 2013)

    Global management of new business pitches
    Management of the new business team

  • DDB - New Business Manager

    2007 - 2011 Strategic management of the pitches and channel planning.
    Activation and coordination of Group DDB France's different expertises : advertising, digital strategy, PR, CRM, events...
    Management of DDB international network requests

    Major won pitches:
    *Corporate: French Navy (recruitment), INPES Tabac (anti smoking campaign), Health Ministry (domestic violence campaign), Ademe (reducing waste campaign)
    *Brands: MINI, J&B, Winamax, Bouygues Immobilier, Picard, French Banana

  • DDB - Strategic Planner

    2006 - 2007 Development of strategic presentations and creative briefs
    Brand positioning
    Market analysis

  • Toast Gallery - Project assistant

    2005 - 2005 Exhibit organisation
    Management of artists and clients
    PR

Formations

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