Martin BASDEVANT

En résumé

Entreprises

• BBDO - Digital strategist

  Boulogne-Billancourt 2014 - maintenant

• Agence Elan - Communications & Digital Manager

  2010 - 2013 Charged with the development and execution of impactful communication plans that build and reinforce brand equity and maximize visibility
  
  vitaminwater, Carlsberg, Hotel W

• Pôle Paris Alternance - Advertising Adjunct Professor

  2010 - maintenant In charge of teaching "Online Communication Strategy" at the Masters Degree level
  * Defined scope of course, developed all materials and led instruction. Assigned case studies to 5 working groups, gave directions to assimilate the team approach that culminated in group presentations. Elected "Best Course of the Year" by students

• Bouygues Telecom - Strategic Planner

  Meudon 2008 - 2009 A french multibillion dollar mobile phone and internet provider company.
  Identify socio-economic trends and implement them in the marketing strategies and communication plans

• Nextedia - Digital Strategic Planner

  Boulogne-Billancourt 2006 - 2007 pioneering digital agency in viral and social medias activations.
  Development and execution of innovative digital activations to increase customer market share
  
  Sony, Cetelem

• Publicis - Copywriter

  Paris 2000 - 2005 Conceptualized and orchestrated successful multi-channel ad campaigns for multimillion-dollar accounts, product and service launches
  
  Renault Automotive, Maserati, Interflora, M6 TV Broadcasting, Voiture & Co, la Mairie de Paris

Formations

• CELSA

  Neuilly Sur Seine 2006 - 2007 Master Marketingg Communication
  
  Master's thesis : ``Free music is an art-selling" : analysing marketing & communication strategies of Radiohead. See the synthesis : goo.gl/xLsOrq

• EFAP

  Paris 1997 - 2000 Licence Communication

Réseau

• Benjamin PROUST

• Cathy GUILLERMET

• Geraldine L'HÉNAFF

• Guillaume OUDENOT

• Jeremy DUMONT

• Laure-Anne DE TASTES - GAULTIER

• Marie MENANTEAU-BIERO

• Pascaline CLÉMENT

• Stéphanie BARROIS

• Steve DORMON (STEPHEN)