Mathieu GALY

En résumé

Entreprises

• The Moran Group - Search Engine Marketing Specialist

  2015 - maintenant - Keyword research & optimization
  - Setup and monitoring of paid search campaigns on the various search engines
  - Testing and development of taxonomy and ad copy across our client base
  - Daily management of bids to ensure an efficient cost-per-click
  - Daily management of campaign activity to ensure maximum click-through-rates
  - Development of landing page strategies that links ads to the most relevant pages within the client’s website
  - Bi-Monthly and Monthly Metric and Campaign performance reporting
  - In charge of competitive analysis to provide to Account Executives

• Search Influence - Senior Internet Marketing Associate

  2015 - 2015 • Facilitation of weekly meetings
  • Report and data analysis
  • Training of new comers
  • Auditing and analysis of internal marketing processes
  • Analysis of quality process and implementation of appropriate recommendations to improve time efficiency and performance
  • Auditing and analysis of clients’ website (website performance analyses, report writing, improvements
  proposals)
  • Creation of new strategy packages for clients
  • Check and assurance of consistency of client information throughout the web
  • Expansion of clients’ social media presence
  • Creation of profiles to enhance clients’ presence on the web
  • Analysis and recommendation of keywords for Search Engine Optimization campaigns
  • Creation of an optimized online tool for Keyword Research
  • Support for the development of a SERP tool
  • Support for the creation of marketing software
  • Optimization and distribution of various types of media through web-based platforms (Hootsuite,
  SproutSocial...)
  • Publication on social media (Facebook, Google+, Twitter, Linkedin, Pinterest, Youtube) of blog and
  PR information

• Search Infleunce - Internet Marketing Associate

  2015 - 2015 • Analysis of quality process and implementation of appropriate recommendations to improve time efficiency and performance
  • Auditing and analysis of clients’ website (website performance analyses, report writing, improvements
  proposals)
  • Creation of new strategy packages for clients
  • Check and assurance of consistency of client information throughout the web
  • Expansion of clients’ social media presence
  • Creation of profiles to enhance clients’ presence on the web
  • Analysis and recommendation of keywords for Search Engine Optimization campaigns
  • Creation of an optimized online tool for Keyword Research
  • Support for the development of a SERP tool
  • Support for the creation of marketing software
  • Optimization and distribution of various types of media through web-based platforms (Hootsuite,
  SproutSocial...)
  • Publication on social media (Facebook, Google+, Twitter, Linkedin, Pinterest, Youtube) of blog and
  PR information

• Search Influence - Junior Internet Marketing Associate

  2014 - 2015 - Check and assurance of consistency client information throughout the web
  - Expansion of clients’ social media presence
  - Creation of profiles to enhance clients’ presence on the web
  - Analysis and recommendion of keywords for Search Engine Optimization campaigns
  - Optimization and distribution of various types of media through web-based platforms
  - Publication on social media, blog and PR information

• Compario - Webmaster / Community Manager

  Paris 2013 - 2013 Webmaster
  - Layout and design
  - Translation of content form French to English
  - HTML writing and website implementation
  
  Community manager
  - Social network develoment
  - Creation of brochures, leaflets and invitations for various events
  - Creation of communication media
  - Preparation of trade shows directory (Paris, France)

• NRJ GLOBAL - Digital and Television Research Assistant

  Paris 2012 - 2013 Digital
  - Census and analysis of the audience for webradios and websites on different devices
  - Creation of program to assist the analysis of audience data
  - Provision of PowerPoint presentation to support the sale of advertising space
  
  Television
  - Collection and analysis of TV audience
  - Implementation of the sales leaflet for the new TV channel Chérie25
  - Support for the creation of program shcedules for Chérie25
  - Establishment of media advertising shcedule and creation of grid to facilitate the placement of commercials
  

• Elan - Bouygues Bâtiment Ile-de-France - Communication and Marketing Assistant

  2011 - 2011 Internal communication
  - Redesign of the graphic charter
  - Writing of the internal news letter
  - Creation, writing and maintenance of the internal blog
  - Organization of the annual convention
  
  External communication
  - Creation of new sales brochures
  - Design and layout for the greeting card
  - Writing of the OIKOLOGOS news letter
  - Conceptualization of booths for trade shows
  
  Marketing and web marketing strategy
  - Market research
  - Analysis of competition
  - Overhaul of the database
  - Market segmentation of clientele base
  - Development of a new marketing strategy: social network, SEO, SMO, etc.

• Association "L'enfant Bleu, enfance maltraitée" - Legal advisor

  2009 - 2010 Volunteer legal advisor, providing both support for victims as well as intervention and prevention programs in schools

Formations

• Pôle Paris Alternance - PPA - Groupe PGSM

  Paris 2010 - 2013 Master's Degree
  
  Specialized in International Marketing and Communication

• Université Des Sciences Sociales Toulouse 1 (Toulouse)

  Toulouse 2005 - 2008 Bachelor's Degree