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Matthieu BORNAT

Paris

En résumé

Graduated with a Master's degree in the Marketing and Management field, I then adcquired technology engineering knowledge on my own to get a fully skilled profile and reveal my expertise as Business Analyst. Both passionate for data and management, I am wanting to contribute to the success of an international company thanks to exceptional “get together” and communication skills.
Daily tools: HPQC ALM, Oracle SQL, mRemoteNG (Unix), SoapUI, Microsoft Office Suite
Full professional proficiency: FR, EN, GER, SP.

Mes compétences :
Informatique
Cosmétiques
Parfumerie
Photoshop
NPD
Relationnel aisé
Brand management
Brand content
SPSS Statistics
Éthique
Marketing
Communication
Management
Internet
Distribution
Assistant chef de produit
Merchandising
Leadership

Entreprises

  • Sopra Steria - Business Analyst

    Paris 2017 - maintenant In charge of functional analysis and conception of web applications :
    - Understanding of clients’ needs
    - Identification of requirements
    - Study of software's evolutions
    and corrections
    - Design and writting of functional specifications

    Softwares’ testing phases :
    - Lead of testing campaigns
    -Design of testing strategies
    - Setting ups of testing plans
    - Execution of
    tests
    Constantly dealing with Workload estimations (testing, conception) and reportings.
    Main interlocutor to communicate and match client’s needs with developers’ achievements.

    Daily tools : HPQC ALM, Oracle SQL, mRemoteNG (Unix), SoapUI, Microsoft Office Suite
    Common tools : PowerAMC, Magic Draw
  • trnd France - the real network-dialog - Project Manager - Collaborative Marketing

    2016 - 2017 Operational Project Manager of Word-of-Mouth marketing campaigns for the French market:
    - International clients: P&G (Oral-B, Swiffer, Braun), Arkopharma Laboratories, Brother
    - Global leadership on campaigns from the setting up to the results presentation via reporting phases
    - Set up new processes to improve campaigns’ analyses and clients’ recommendations


    Each campaign consists in reinforcing the brand-consumers' relationships through collaborative projects. This way, interested consumers are selected, converted into brand ambassadors and activated to voluntary contribute to the brand's marketing by spreading the word around in real life or on the internet for instance.
  • LUSH SL - Instore visual merchandising & Sales

    2015 - 2016 Expatriation to Spain (Barcelona) in order to to acquire the following skills:
    * Internationalisation of my profile
    * Career development at LUSH integrating the very new spanish flagship store of the brand
    * Spanish and Catalan proficiency

    My job at the flagship store of "Barcelona Centro":
    * Visual Merch team representative in other stores of the brand
    * Development of the in-store visual merchandising
    * Team training
    * In charge of sales and demonstrations of products
  • LUSH GmbH - Team Supervisor & Sales

    2013 - 2015 Expatriation to Germany (Berlin) in order to acquire the following skills:
    * Significant professional background in a foreign country
    * Front-Office experience
    * Knowledge and understanding of the one of a kind marketing of the brand LUSH​
    * German language proficiency

    My job at "Lush - Friedrichstrasse"​ in Berlin:
    * Community Manager of the shop's Facebook Page (+32% Likes (organic) June14-June15) (http://www.facebook.com/LUSHBerlin1)
    * Shift leader: management of the personnel on the shop floor
    * In charge of sales and demonstrations of products
    * Responsible for daily openings and cashing ups
  • PUIG France - Assistant Chef de Marque Paco Rabanne

    Barcelona 2013 - 2013 Internship in the French division of Puig for the Brand Paco Rabanne Perfumes:
    * Set up and execution of the brand's marketing plan on the French market
    * Conducted sales analyses: Sell-in (SAP) / Sell-out (NPD)
    * In charge of the media plan execution
    * Management of Brand Content Events such as the national operation "Be THE RockStar" (4 months): 300 applicants - 3,7 million views (23/06/13)
    * Quaterly oral presentations of the brand results and objectives for the market team Puig France
    * Launch of the new masculine perfume line "INVICTUS" (launch date: 07/09/13) - Objective: Top 5 masculine.
  • TNS Sofres - Assistant Chargé d'Etudes - PGC

    Montrouge 2012 - 2012 French subsidiary company of the market research leader TNS (Holding company: WPP)
    * In charge of quantitative research in the Consumer department (Mass-Market Goods) for clients as Mondelez, Nestlé, Yves Rocher, Danone or even the international event "Global Food Market Place 2012" (SIAL)
    * Involved in every milestone (from the brief to the analysis) and in every type of research (concept, awareness, brand image, usages and attitudes tests)
  • DAO SAS - Assistant Marketing

    2011 - 2011 Emerging French brand of organic cosmetics for men
    * Conducted the e-marketing development strategy
    * Set up supporting tools for sales force
    * Set up specifications documents to improve the internet website of the brand
    * Achieved an Ecocert® audit (Certification body for sustainable development)
  • Louis Vuitton Malletier - Assistant Visual Merchandising - Product

    Paris 2010 - 2010 * Involved in defining the worldwide product merchandising and in sharing decisions to the entire points of sales network (more than 450 owned stores)
    * In charge of weekly shootings
    * Experience of the luxury sector best practices
    * Managed stocks
  • Lush - Fresh Handmade Cosmetics - Projet tuteuré

    2009 - 2010 Entreprise internationale de cosmétiques frais faits mains ayant en parallèle de nombreux engagements éthiques, écologiques et sociaux
    Mission: augmenter le trafic client dans les magasins parisiens et, contribution au fonctionnement national
    * Utilisation des techniques de marketing direct et viral
    * Participation à la réalisation du lancement presse Hiver 2009-2010
    * Gestion de BDD et de la e-reputation
    * Veille concurrentielle
  • Louis Vuitton - Stagiaire Vente

    Paris 2009 - 2009 “Galeries Lafayette - Boulevard Haussmann” (Paris)
    * Noticed for my learning and adaptability abilities
    * Put in charge of independent sales since my second week
    * Experience of stores management

Formations

Réseau